Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Pomelli

blog.google

Post reply on HN
Print view View original

101–110 of 185 posts

Re: Pomelli

#101

Post by awillen »

Retr0id wrote: post #87
bko wrote: post #82

Earlier quoted context omitted.

I don't know, I feel like it will help smaller businesses without a budget for a designer or even design taste compete with larger companies. Maybe that's good and maybe not. But big brands always had this splashy advertising, so this evens the field

Is this really aimed at the smaller businesses, or is it aimed at the big businesses who want to cut down their marketing department?

I tried this out, and the stuff it produces is just simple text overlaid nicely on images you supply. If you have a designer, it'd take 60 seconds to knock one of these out, plus you'd already have a style guide that this app wouldn't follow closely enough to use. This is definitely for small businesses.

Re: Pomelli

#102

Post by rogerrogerr »

simianwords wrote: post #98
Culonavirus wrote: post #57

Earlier quoted context omitted.

> The human is reduced to the ultimate consumption machine. Question is, if the AI bros are right about a "new industrial revolution", will there be consumers to consume if all the wealth is concentrated in the top 1-2% of the population? (the owners of AI hardware and software)

The answer is already in your question. The original Industrial Revolution concentrated wealth and yet increased the baseline wealth for everyone else. There is no reason to believe otherwise in this revolution.

Though for those of us above the current baseline (e.g. basically everyone reading this), it’s not guaranteed that the new baseline will be above our current lifestyle.

Re: Pomelli

#103

Post by mbreese »

bko wrote: post #93
Retr0id wrote: post #87

Earlier quoted context omitted.

Is this really aimed at the smaller businesses, or is it aimed at the big businesses who want to cut down their marketing department?

Obviously both parties will have access to the tech, but I don't see giant brands just using something like this to hack an ad campaign. Either way it doesn't really matter. It just levels the playing field

That’s where I stay to see some benefits. Will AI ads (or media) be better than an expert human made ad campaign? Not at the moment.

But can a small business use AI tools to make a better ad for their smaller budget? Probably.

I was thinking about this in the context of some videos posted here a few weeks back. They were AI generated video shorts. They weren’t fabulous, but they were funny and entertaining. There was a small writing team behind it that was able to produce solid video content that would have been way out of their budget just a few years ago. But with AI tools they were able to get their ideas made and content available.

That’s where I start to struggle… I’m not a fan of pure AI content, but if it helps smaller teams on smaller budgets compete a little more, or helps individual creators get to tell their story when they otherwise couldn’t, is AI content completely wrong?

Re: Pomelli

#104

Post by echelon »

goshx wrote: post #15
echelon wrote: post #11

Earlier quoted context omitted.

AI is going to kill Canva, Figma, and Adobe. Without a doubt. Nano Banana alone obsoleted all of Photoshop. (And the Chinese versions of Nano Banana are even better!) I'm most worried for my friends in creative though. I have some extremely talented friends at WPP and other agencies. Everyone is shaking in their boots. Nobody's buying ads because of the economy, then these tools are nipping at their heels. They've al…

> and Adobe Have you seen their announcements during Adobe Max? The AI features are mind blowing. Adobe is alive and well.

> The AI features are mind blowing.

It doesn't look like they developed any models. The 3d relighting and 3d manipulation are all 3rd party models given a UI.

Re: Pomelli

#105

Post by soulofmischief »

awillen wrote: post #100
keiferski wrote: post #41

I’ve seen many small businesses do well on TikTok and Instagram by eschewing all fancy graphics and technology, and just talking into their phone’s camera like a normal person. “Hey I’m Joe, I just opened a cafe down here. It’s always been my dream, etc.” The more quirky and human the video, the better it does. I know this new tool looks to be for static graphics; but I do think the same thing applies. Not using AI-g…

This works for the subset of people who have a good story or a real connection to their brand, but that's just not most businesses. I buy and operate e-commerce brands, and I can't do it both because I really don't want to be on camera and because "hey I bought this company that sells leather handle covers for cast iron pans, and I personally don't use them but the cashflow was good" is not so compelling as a message…

* * *

Re: Pomelli

#107

Post by Aldipower »

It really does not help me as a small business if Pomelli creates (shitty) AI content, but does not open the gates to actually reach people/customers.

From the article: "..like your social media, your site and your ads..."

I failed with my platform in the sense of online marketing. Although the platform itself did not fail, it has a solid user-base, but not enough reach to make a living from it.

Why did I fail from a marketing perspective? Because my social media, blog, ad words, etc. all do not have enough reach! The human made content itself is good and never was the problem. Reach it is!

This tool would not solve my problems.

Re: Pomelli

#108

Post by DeathArrow »

The company that is responsible for filling the Internet with junk is just going to help fill the Internet with even junk crap. Who would have thought about that?

Re: Pomelli

#109

Post by ojr »

keiferski wrote: post #84
bko wrote: post #80

Earlier quoted context omitted.

I think you might be seeing guys who do that well so it's a bit survivorship bias. For most, if you just record yourself talking for 1m and watch it back as a video it's incredibly painful and awkward. The filler words, tangents, weird pauses. It really made me have respect for great speakers

No, I have seen plenty of awkward people talking about their new business. The awkwardness is inferior to charismatic speakers, for sure, but it's still better than generic AI slop marketing content.

I did this with youtube for a while but I have to swallow my pride, (AI thumbnail, engagement bait title, AI voice narration) is better than pure loom-like organic video for ads

Re: Pomelli

#110

Post by neom »

Probably good for mom and pop shops, and super useful for someone who has a couple of restaurant locations or a few small grocery stores. I know a lot of places don't update their IG or whatever with specials for the week or basically anything because it's time and effort, if someone was running a campaign for a week of say a free side with a burger, but wanted to do a different side every day you could pick for free, you could churn stuff like that out super fast with this.

I tried it. I used it first for my stuff and thought wow I'd never use this for my stuff, but my stuff isn't a mom and pop burger joint with the kids working on weekend etc, I will show it to the lady who has the pho shop next door, maybe she will update her IG with her specials more often than "whenever I remember".

Post reply on HN