I'd happily pay for the traditional physical IKEA yearly catalog. I suspect that if they sold it in-store for a few euros (€2?) just to cover printing costs, many people would buy it. It's more than a product list, it’s a cultural artifact, offering a window into the aesthetics, values, and lifestyle of its time. I still keep their old catalogs, and I’m not alone.
As a kid in the UK, Argos catalogues were magical.
Instead we got really efficient price comparison and sometimes very useful but often gamed customer reviews...