I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.
In the US specialty coffee shops may be just as expensive or more expensive than Starbucks. Starbucks doesn't make good coffee, however they're main competitors in the US are basically Dunkin Donuts, McDonalds, or various regional/local chains. So they are often better than the competitors, since Dunkin Donuts is not as consistent of quality, and McDonalds isn't really a cafe (despite being one of the largest coffee…
Coffee of, for, and by hipsters. ;O) More power to people who want to take 3 hours to make a cup of coffee like it's a Japanese tea ceremony.