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Creating Bluey: Tales from the Art Director

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101–105 of 105 posts

Re: Creating Bluey: Tales from the Art Director

#101
post #81

Earlier quoted context omitted.

She's an artist, not some poor wage slave. The fact she gets paid a living wage at all for doodling in a notebook is thanks to the miracle of consumer capitalism. Van Gogh couldn't trade his paintings for stale bread.

"doodling in a notebook". Are you aware of how big of a thing bluey is?

Yes, and are you aware the role that the massive distribution and marketing machine played in making it that big?

Re: Creating Bluey: Tales from the Art Director

#102

Earlier quoted context omitted.

"doodling in a notebook". Are you aware of how big of a thing bluey is?

Yes, and are you aware the role that the massive distribution and marketing machine played in making it that big?

The content is never less valuable than the marketing. Marketing and distribution is essentially a gatekeeper that maximizes profit, people would watch bluey without it but capturing the revenues would be more difficult.

Re: Creating Bluey: Tales from the Art Director

#103

Earlier quoted context omitted.

It’s not weird at all; in other circumstances we call it a bonus. You get baseline security by trading away the unlimited upside, but you are still incentivised to produce your best work by knowing if you help create a huge success you’ll get additional compensation for it.

You don't get security. You can be fired easily. It's workers who face the consequences of the risks taken on by capitalists.

Workers absolutely do, but their upsides and downsides are limited. No worker is going to lose $1B on a bad bet.

Re: Creating Bluey: Tales from the Art Director

#104

Earlier quoted context omitted.

Yes, and are you aware the role that the massive distribution and marketing machine played in making it that big?

The content is never less valuable than the marketing. Marketing and distribution is essentially a gatekeeper that maximizes profit, people would watch bluey without it but capturing the revenues would be more difficult.

Spoken like someone who has never marketed anything.

No, the marketing is everything. The product is just a floor... it just has to be "good enough".

See: pop music.

Re: Creating Bluey: Tales from the Art Director

#105

Wow the money shot of this I think is the quote: "...Or at least have a bit more financial security to show for it. My designs have generated roughly 2 billion dollars for the people lucky enough to be cashing in on it. Not bad surplus value for someone on an 88k salary.""" 88k AUD is less than 60'000 USD, and as this art director worked one year on this, the raw ratio of wage earned to this is 0.00003, so 0.003 perc…

>> My designs have generated roughly 2 billion dollars for the people lucky enough to be cashing in on it. Not bad surplus value for someone on an 88k salary.

I have seen every episode dozens of times (I have young grandkids who love it which has caused me to appreciate it beyond any other kids show I have ever seen). It’s certainly visually wonderful, with some really beautiful, innovative, and wonderful animation sequences (Sleepytime, Rain, Faceytalk come to mind). She is not giving enough credit here to the writing and messaging that is really IMO responsible for this show’s success. Lots of animated shows are visually amazing, but they don’t bring the beauty that Bluey does…which to me is wrapped around the amazing father that Bandit Heeler is to his kids…and it’s immersive into childlike imagination and world. That is the writing, the meat and potatoes, the animation design is the gravy.

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