Shutterstock and Getty do not make money from their stock photography catalog, most of their revenue comes from maintaining exclusive contracts for editorial content (news photos, videos, etc) and selling licenses to those assets. Someone could easily displace them as they haven’t done anything with their companies but shrink contributor earnings and buy out smaller stock asset companies in the last decade. Shutterst…
They also make money by chasing down people who use their images without paying a license (fair) by "extortion". Once my co-founder used an image downloaded from Google (bad!) for the company website, GettyImages noticed that and threatened our company to legal actions (C&D) unless we pay the price of the license for the stock image, which magically became "premium" (or whatever their top tier is) for the occasion. T…
Presumably an online business should follow copyright law?