Earlier quoted context omitted.
Interestingly this changed somewhat with the clickbait-based model – now, I would disagree that advertisers "want, more generally, to avoid programs with serious complexities and disturbing controversies." I think this does describe legacy advertisers (and TikTok, for different reasons) – we might remember Tumblr's hyper-specific LGBTQ-friendly (often NSFW) communities being completely liquidated in the transfer of T…
As possible counterpoint consider the departure of several advertisers from X following the Musk acquisition, whose controversial online antics and positions (irrespective of one's potential value judgments of them) were deemed bad for business and a damper on the "buying mood." In general though it is true that ragebait and sensationalism do tend to drive "engagement" and thus ad revenue (often to the detriment of s…
A site is full of ragebait, hot takes and pictures of boobs? The ad economy has pushed them towards things that get a lot of engagement. Clicks are money!
A site is devoid of ragebait, hot takes and pictures of boobs? The ad economy forces everything to be brand-safe and censored.