I've tried creating a few one-man SaaS's in the past and have always struggled to get customers to visit (let alone try it out and pay), any tips from people here who have had success? Thanks :)
- Have a no bullshit, clear description of what your product does right on the front page. No marketing lingo, no big overpromising. *Relevant* screenshots help.
- A free plan without huge caveats. This depends on your service, but it helps if people can actually trial the full service before committing. It also helps with word of mouth advertising, as someone who is using it personally might also recommend it for their company.
- Have clear and reasonable pricing.
- Don't hide documentation for your service behind a login. I have advised against using SaaS's services in the past because I couldn't easily find documentation.
- Actual have clear documentation for your product. It shows a level of maturity.
- Be clear about you as a company. You don't need to have an about page with mugshots of all team members smiling and their role description. But I do want to know what sort of company I am dealing with. So, I am looking for an about page with a reasonable description. Ideally, you have more than just a contact form. In fact, if you don't have a real address listed, I will not consider your service.
Disclaimer: Purely my personal experience being involved in selecting SaaS services. It also more or less aims at smaller to mid-sized companies, as with bigger companies you sadly do need some marketing bullshit. But with larger companies you also get to deal with more bullshit in regard to their requirements, something the healthchecks.io owner also specifically seems to avoid.
The above also assumes that you get people to land on your website. Which is really difficult, which is why I guess a lot of these services have a blog. Blog posts allow them to be posted on websites like hackernews and other media more often.