I’m going to make, market, and hustle my iPhone apps like my life depends on it. I've been doing exactly this for the last year and I'm very close to switching my focus back to web development. From what I can tell the easy money in the app store is long gone and conditions do not favor the lone developer now. I have two iPad apps that frequently appear in the "What's Hot" list for music and if the revenue they gener…
I've been doing this full-time for about 2 years now, with some products that have taken off and others that have entirely flopped. I agree that the "easy money" (e.g. air horns and flashlights) is entirely gone, but there is still a ton of opportunity available if you're willing to put in the work. The type of work necessary now is 1) different than it was 3 years ago and 2) different than what would be required of…
Have you gauged the efficacy of advertising on directly applicable sites, such as (for games) TouchArcade?
I can easily see the low unit pricing being a hindrance - I suppose therein lies the temptation to bolt on IAPs, which opens an entirely different can of worms.