I used to play piano and guitar. This ad is soul-crushing.
A soul-crushing as this: https://adage.com/videos/general-motors-robot/567
I feel sorry for the robot, I definitely don't feel like buying a car.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#102I used to play piano and guitar. This ad is soul-crushing.
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#103It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?
I have been an Apple user since June 1983, and have repeatedly sung the praises of the company, its technology and its vision for decades to friends, family employers and employees. Some of my own identify is strangely drawn from being an Apple aficionado for so long. Personally, this ad was very disappointing, very crushing - to purposefully destroy instruments of creativity is rudely incongruous to my understand of…
Apple is the most draconian company and operating system maker. It's astounding that they're associated with creativity. They make it really hard to even use their devices as computers. And they've made the same aluminium rectangles for decades now. Literally, where is the creativity?
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#104Good, the ad was really disturbing. An ad is just an ad and not the biggest deal in the scheme of things but that was really unpleasant to watch. For me, it was the visual of needless destruction and waste as much as the meta-message.
It's the needless destruction that really gets to me. I have a fairly visceral reaction to seeing things that someone put time, effort and scarce resources into making get destroyed for no reason, and Apple's ad hit so many nerves in that respect. It's just a complete waste, and that's before we get into the whole subtext of "tech is going to destroy 'IRL' art forms" that many people got.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#105I've already opined my thoughts on the video, no need to redo here. Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.
I'm always reminded of this from South Park:
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#106If they would stop producing all those ads nobody would notice.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#107Earlier quoted context omitted.
> destruction of low-tech artistic tools triggering non-tech people This was really poorly worded and sounded very elitist and dismissive, I trust this was not the intention.
On the contrary, I wish this was dismissive. It's about time that the Overton window gets shifted about the overly nostalgic articles that get praised by "the right people", which means we need to "read the room" and share the same opinions. It is an absolutely good thing that an inexpensive device is replacing an expensive one, and that impoverished children will be able to create music with an inexpensive iPad and…
Aside from whether the iPad is inexpensive or not, it just doesn't replace an actual piano or trumpet.
If your use case is really covered by the iPad, you could also make do with a refurbished corporate DELL costing half the price or 3 years ago's Surface Pro, same way the track makers were doing 2 decades ago.
So no, Apple's marketing would sure want us to think so, but impoverished children are probably not saved by 2024's thinner iPad in any significant way.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#108To me it was weird to see a company who tries to brand themselves as environment friendly destroy what seems to be perfectly fine objects, just for an ad. Even if it was CGI or if the objects were defected.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#109I thought the ad was great but to actually have to apologize for it ?? I am a self admitted Apple fanboy but while I don’t see eye to eye on this I really don’t see the offensiveness . But in the grand scheme of things it might sell more iPads due to the Streisand effect.
Imagine something you care about, maybe a family dog. Now put it in a hydraulic press. Cut back to "Nintendogs now available!"
For many, musical instruments and artists tools carry not just their functional nature but a spiritual or cultural identity. A piano isn't just a box with some metal strings inside, it represents something. That guitar could have been played, instead it's destroyed.
The as is also needlessly wasteful. It communicates a sense of disregard for the value of stuff. If apple burned a hundred grand and then showed us an iPad, many folks might be like, "what the fuck?" Same sort of vibe.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#110Earlier quoted context omitted.
> destruction of low-tech artistic tools triggering non-tech people This was really poorly worded and sounded very elitist and dismissive, I trust this was not the intention.
On the contrary, I wish this was dismissive. It's about time that the Overton window gets shifted about the overly nostalgic articles that get praised by "the right people", which means we need to "read the room" and share the same opinions. It is an absolutely good thing that an inexpensive device is replacing an expensive one, and that impoverished children will be able to create music with an inexpensive iPad and…
How to even start here..
Calling the ipad inexpensive will make people in most of the world to laugh at you (even the discounted stock of ipad 9th is unapproachable for many).
While a guitar at a local store (just looked it up) costs under 80 EUR, needs no apps, no power, no subscriptions, has no EOL, doesn't have a battery that will go bad.
Yes you need time to learn, but you do not necessarily need to invest more money with an analog instrument.
I'm not touching the first part of your post.