Earlier quoted context omitted.
> avoid saving info so you can't ever leak it I think that this is a good idea. It's similar to the principle of least privilege: keep only what you need to offer the service you are providing. Less risk for the provider, less risk for the consumer. However, at least in the USA, I've noticed an increasing number of companies who have determined that personal data is worth good money. This is why most stores have rewa…
Even without reward programs, couldn't they just associate purchases with a given credit card or similar?
They can track your cards and if they want to track those back to an address and match them all up, not a big deal, but they can sell it if you agree to their turns.