Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

Post by mitthrowaway2 » Wed, Jan 10, 2024, 8:16 AM UTC

jcrites wrote: post #48

darylteo wrote: post #42

Earlier quoted context omitted.

I "know" that. I'm asking how does Google differentiate between a transactional and a non transactional email? They also say in their guidelines > *Marketing messages and subscribed messages* must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body. So how is Google determining what is a Marketing/Subscribed message? If they're not, then am I required to tack on this head…

If you’re sending transactional emails like password resets or MFA, then the emails will have close to a 100% open rate. This is (likely) an important factor that Google uses to judge whether email is transactional, or more generally whether it is desired by recipients, alongside other factors like having a very low complaint rate.

Post by darylteo » Wed, Jan 10, 2024, 8:34 AM UTC

hsbauauvhabzb wrote: post #62

Please describe ‘easily unsubscribe’ - subjective terms like this don’t work when you’re dealing with the profit focused marking department of scumcorp. I don’t want to log into your service or explain why I want to unsubscribe or chose which mailing lists I want to unsubscribe from (read: All of them) nor do I want to deal with your dark patterns such as colouring the ‘cancel my request to unsubscribe’ button green…

Post by jcrites » Wed, Jan 10, 2024, 8:35 AM UTC

JimDabell wrote: post #101

jcrites wrote: post #48

Earlier quoted context omitted.

If you’re sending transactional emails like password resets or MFA, then the emails will have close to a 100% open rate. This is (likely) an important factor that Google uses to judge whether email is transactional, or more generally whether it is desired by recipients, alongside other factors like having a very low complaint rate.

> If you’re sending transactional emails like password resets or MFA, then the emails will have close to a 100% open rate. So I can disable a competitor’s email functionality by triggering a whole bunch of password reset requests for all discoverable usernames?

Post by darylteo » Wed, Jan 10, 2024, 8:38 AM UTC

jeffparsons wrote: post #85

dexwiz wrote: post #68

Earlier quoted context omitted.

Its 5000/day for marketing, and if you are sending 5000 emails a day, you probably should have unsubscribe links. https://support.google.com/mail/answer/81126#requirements-5k You also need a link, not just list-unsubscribe, and it is specifically for marketing emails. In my experience, Google is pretty accurate in figuring out transactional versus marketing. They don't tell their heuristics, but you don't think engin…

> you don't think engineers who build web crawlers cannot build email classifiers? We're talking about Google here. It doesn't matter that they have lots of clever people working there; they still occasionally get/guess things wrong, and if you're the unlucky too-small-to-even-notice outfit that happens to get squished by Google today, there's seldom much you can do about it.

Post by wl » Wed, Jan 10, 2024, 8:44 AM UTC

orliesaurus wrote: post #40

darylteo wrote: post #32

How does this interact with transactional emails / 2FA / password resets? If 5000 people request a 2fa code in a month, I have to give them a unsubscribe header as well? Or magic login links? If I don't provide a list-unsubscribe header: do these emails then get blocked and noone can log in ? If I provide a list-unsubscribe header, what is the expected behaviour if they do click the Unsubscribe button? - tell them th…

You're talking about Transactional emails? You cant unsubscribe from TRANSACTIONAL emails. That's why they're transactional...not marketing. It's really important to differentiate that.