Earlier quoted context omitted.
The Apple antenna happened because Johnny Ives and Steve Jobs loved the design look and feel of the metal around the edge of the phone, and told the engineers to make it happen. Unfortunately, this time hey couldn't bend the laws of physics. I suggest looking up "Steve's Folly"...
There was nothing wrong with the Apple antenna. It was a perception issue, not a flaw. People kept buying that phones even after Apple stopped giving away the free cases and people kept giving it a higher customer satisfaction rating than any other phone on the planet at the time...because the benefits of the new design generally outweighed the costs - it was a good design given the constraints faced at the time. > I…
Try this one: http://www.cultofmac.com/125623/the-best-revelations-quotes-...
"Steve Jobs’ obsession with aesthetic details could be taken to ludicrous extents. For example, when they built a state-of-the-arty factory in Fremonth to manufacture the Macintosh, Jobs wanted all the machines repainted in bright colors. Apple’s manufacturing director, Matt Carter, fought him on it, because this was precision equipment, and repainting them could make them not work right. Steve persevered, and one of the most expensive machines broke, being known as Steve’s folly."