Earlier quoted context omitted.
Almost nobody cares about saving batteries. Those are replaceable and cheap to replace every couple of years. Innovating more battery life and leaving 20% battery life on the table sounds extremely pointless for what costs 20-30$ a year but lets you use the device all day instead of just shutting before the end of the day.
I'm an "almost nobody". I care about saving batteries. I get all the dead disposable vapes my friends will give me so I can recycle the batteries in them. Lithium is a limited resource and one day we're not going to have more to dig up out of the ground. There are others like me out there, I just need to find them.
At some point in the future, we can start mining old landfill.
But yes, it's easier (and more efficient) to recycle before putting them in landfill.