Live data from Hacker News

Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

kotaku.com

101–110 of 238 posts

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#101
post #79

Quite literally last week I was randomly watching The Today Show (mainstream Australian breakfast television) and I couldn't believe what I just saw within the space of 5 minutes. It was the build up to the AFL grand final and there was a presenter on a football field with kids kicking footballs in the background. Anyway, he introduces the segment and it turns out it's a paid promotion for Shell. The show then cuts t…

> I don't get easily offended, but I've honestly never seen anything more disgusting in my entire life. The US government runs a prominent advertising campaign on the theme "if you let your baby sleep with you, you are a bad mother".

"if you let your baby sleep with you, you are a bad mother" that leads to a number of accidental suffocations. I think that’s pretty reasonable to educate the public about that.

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#103

Tinfoil moment, there is genuine discussion and protest from Gen Z grassroots to hit them where it hurts, i.e. stop subsidies and tax breaks for Oil & Gas. Both BP and Shell are likely aware of this and are now trying to target public transport advertisement and online communities, where they think they will probably win over Gen Z.

I don’t think Gen Z cares about this. They want Bugatti’s and private jets.

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#105
post #95

Earlier quoted context omitted.

Or, here’s another idea: a tax on carbon. We are subsidizing fossil fuels by deferring their actual real cost to the future. We can and should stop doing that.

Who can impose this global tax you dream of? India currently is smuggling oil out of Russia because they offered a better price.

we've tried nothing and we're all out of ideas

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#106

Fossil fuels are irreplaceable for what they offer at the price they ask. Don’t ask the West. Ask India that had the choice to leapfrog fossil fuels and be energy independent, at higher cost. People don’t care about our opinions. They want the cheapest options. The only way to transition out of fossils for energy, is to make the alternatives cheaper and easily accessible. US transitioned from coal to gas within 10 ye…

India and China are both investing heavily in renewables, this is a tired trope.

Renewable energy is also cost effective compared to fossil fuels in many cases and has been for years. This also excludes the massive externalities of fossil fuels.

True, making it cheaper is the best way, which should involve not subsidising fossil fuels and subsidising renewables.

Alas, none of this has anything to do with fossil fuel companies advertising to children, not sure if your a contrarian or a shill but your take is totally off topic.

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#107

Fossil fuels are irreplaceable for what they offer at the price they ask. Don’t ask the West. Ask India that had the choice to leapfrog fossil fuels and be energy independent, at higher cost. People don’t care about our opinions. They want the cheapest options. The only way to transition out of fossils for energy, is to make the alternatives cheaper and easily accessible. US transitioned from coal to gas within 10 ye…

Right, let's just leave it to the free market to make the transition when economically viable. The invisible hand has been working great so far in preventing a global ecosystem catastrophe. /s

No we should do what we are doing today. Help to change the economics with investments and subsidies.

And do it in a way that the poor people do not revolt and topple the governments because of the crazy high prices in goods.

The valid debate is how fast can we go towards this direction(aka how much should we ask people to pay to fund the transition). And there is no single right answer for this.

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#108

Tinfoil moment, there is genuine discussion and protest from Gen Z grassroots to hit them where it hurts, i.e. stop subsidies and tax breaks for Oil & Gas. Both BP and Shell are likely aware of this and are now trying to target public transport advertisement and online communities, where they think they will probably win over Gen Z.

I don’t think Gen Z cares about this. They want Bugatti’s and private jets.

Why can't we have both?

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#109

Tinfoil moment, there is genuine discussion and protest from Gen Z grassroots to hit them where it hurts, i.e. stop subsidies and tax breaks for Oil & Gas. Both BP and Shell are likely aware of this and are now trying to target public transport advertisement and online communities, where they think they will probably win over Gen Z.

I don’t think Gen Z cares about this. They want Bugatti’s and private jets.

[deleted]

Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool

#110

Fossil fuels are irreplaceable for what they offer at the price they ask. Don’t ask the West. Ask India that had the choice to leapfrog fossil fuels and be energy independent, at higher cost. People don’t care about our opinions. They want the cheapest options. The only way to transition out of fossils for energy, is to make the alternatives cheaper and easily accessible. US transitioned from coal to gas within 10 ye…

Cheaper by some narrow definitions. Expensive considering inconvenient externalities.
Post reply on HN