Earlier quoted context omitted.
I don’t know why you think that would be the case, I am interested in history so I get the news letter from the local museum.
So you're subscribed to their marketing letter, aka getting their ads. Still a "push" action. That's fine and I think that's good advertising. And I think that's the case because that's my life experience, today. I know far less about movies playing at the theater because I'm at the theater less for other reasons. I don't see all the trailers and posters and displays for upcoming movies, I don't get that information…
I am getting their news letter. I don't consider that ads, but news, since it is spots that are first party and not sold.