I don’t think real world messages would look good in marketing copy, too many emojis, “uhhh”, “no cap” and bathroom pics. I don’t know what the author is expecting/analyzing here.
I’m disturbed that you have a lot of bathroom pics in your texts
A literary history of fake texts in Apple's marketing materials
101–110 of 143 posts
Re: A literary history of fake texts in Apple's marketing materials
#102Earlier quoted context omitted.
I'm on no social media (besides this site). The number of times a day I have to say, "no, I didn't see [insert random event here]." Would honestly surprise you. There is just an expectation in society today that you know everything that's going on in everyone's life. It's very, very strange to me. It's hard to explain why, but I get serious black mirror sort of vibes from it.
No one expects you to view social media all day. That are asking “did you see ___” because they want to tell you about it but first check you haven’t already seen it.
Re: A literary history of fake texts in Apple's marketing materials
#103If you worked on these images, surely you would be irresistably tempted to leave little easter eggs referring to past characters? "Hey Kim, how are you doing?" "Great, thanks! Apart from going a littleh hard on the ravioli last night!".
Not a past character, but one of the screenshots has a dentist appointment at 2:30, which is an old pun.
Re: A literary history of fake texts in Apple's marketing materials
#104> Like a lot of troubled young men, I used to pay close attention to Apple’s developer conferences and special announcements, eagerly anticipating each new generation of iPhone and operating system. ... As a deranged older man, I now collect artifacts from Apple advertisements, to reconstruct the characters and interactions portrayed in their fantasy world, to inform the public about how (for instance) they text diff…
[0] https://cdn.theatlantic.com/thumbor/ug105jVWociHnn_oPJoa8gPj...
Re: A literary history of fake texts in Apple's marketing materials
#105Earlier quoted context omitted.
I worked on many of these! Was on the Marcom team that rebuilt screenshots for content swaps and hi-res output. Every screen went through multiple rounds of approvals by many different teams, including writing. Unfortunately any Easter eggs I tried to hide in there were all caught ;)
> rebuilt screenshots for content swaps and hi-res output Can you explain this work in more detail? Are you basically reconstructing the contents of a screenshot in vector graphics so it can be translated/edited/scaled up but still look correct?
Re: A literary history of fake texts in Apple's marketing materials
#106Re: A literary history of fake texts in Apple's marketing materials
#107Earlier quoted context omitted.
You even send messages like "lol." with the period?
I don't usually text in English so my style is definitely different, but I wonder if I may be living in the Apple Dimension (despite my last Apple device being an iPod Touch from 10 years ago and a MacBook Air from the same time that I bought used to try to install Linux on it): I do end every one of my texts with grammatically correct punctuation, never use "lol" or other abbreviations, and typically write in a very…
Seriously though, I don't mind people who don't as long as its decipherable, but I find it odd giving punctuation (or lack of it) some value judgement.
Re: A literary history of fake texts in Apple's marketing materials
#108> they form group chats centered around trips that only one participant was on It never occurred to me until now, but there's actually a somewhat-coherent "sharing philosophy" woven through many of Apple's products. It seems like Apple envisions a world where social networks and "broadcast"-sharing of content don't exist. In this world, when people want to "tell people" an update about their life, they share that upd…
Given how many more people lurk in places like Twitter than post, I wouldn’t be surprised if this is more common than extensive social network use (a little social network use is unavoidable—if my wife didn’t have a read-mostly Facebook account, I’d have to)
Stapling vacation photos to every light post in the world is what seems like the bizarro-world behavior, to me. Which is what social network posting is.
Even the forum (custom Perl, then phpnuke, then phpbb) I ran for friends in high school & college was set to no-public-registration and no visibility to unauthenticated users. Like… duh.
Modern social media’s what’s fucking weird, not what we do.
Re: A literary history of fake texts in Apple's marketing materials
#109Re: A literary history of fake texts in Apple's marketing materials
#110If you worked on these images, surely you would be irresistably tempted to leave little easter eggs referring to past characters? "Hey Kim, how are you doing?" "Great, thanks! Apart from going a littleh hard on the ravioli last night!".
I worked on many of these! Was on the Marcom team that rebuilt screenshots for content swaps and hi-res output. Every screen went through multiple rounds of approvals by many different teams, including writing. Unfortunately any Easter eggs I tried to hide in there were all caught ;)