Earlier quoted context omitted.
All they have to do is stop tracking us and only use login cookies if i log in. Simple enough. Any other cookies are not "table stakes".
Website analytics can be incredibly useful for designers and developers; giving those up would be a huge hit to a lot of companies, large and small, so it's understandable that they're not going to do so. Random example from more than a decade ago: I worked at an online retailer, and we did a nice redesign of our cart page. Looked great, much more readable, but we started losing sales. Did people hate the redesign? I…
I'd have sympathy for these people if they weren't also primarily responsible for the many darkpatterns, traps, and user-hostile aspects of modern interactivity.