Earlier quoted context omitted.
I'm finding this entire line of discussion incredibly curious because not only does it confirm my original argument and the that of the article, but it hammers the point home. Everything you've just said is gibberish to a master. It's like making a straight-faced argument that setting the speed limit to 1 mph on a motorway might make perfect sense, and the traffic engineer is actually at fault for not making it clear…
If I were to guess, I would say an average 4th grader knows the difference between nano, milli or micro seconds. Understanding the magnitude might not be the problem for the CTO. But why should the CTO care? How does it translate to his business requirements? That's your job to explain, no?
Have you ever spent any significant time in an environment where most people are not (children of) college graduates? Because this is absurd. The average person who has just finished a year of high school physics probably can’t tell you those.