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Apple Vision

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Re: Apple Vision

#101

Post by thechao »

kumarvvr wrote: post #32

Apple has managed to combine AR and VR, by simply re-creating the AR inside the VR. The idea is simple but profound. However, for a company that prides itself on "shared" experiences, the VR is for "lonesome" experiences (watching a movie, watching vacation photos, etc) in some cases, but bang on for others (especially at work) This will spurn the industry, just like the iPhone did, and hopefully, we will have a lot…

Anyone with little kids who like to play outside who also happened to own an Oculus already "knew" this (maybe it's just my family): my kids' favorite game on the Oculus is to spray paint the "play area" in the combined B&W 'outside' rendering. They've always demanded to be able to play beat sabers but also to be able to "see the room", so they can see their friends when they play. They don't even care that it's crappy, low-quality B&W; actually, that's kind of a charming feature!

I think what's stopped other companies is that it was too damn hard; not that it wasn't the obviously superior way of doing things. (Obviously superior: render AR onto VR.)

Re: Apple Vision

#102

Post by giancarlostoro »

aqme28 wrote: post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

I think the key will be if they can make it so the next generation of iPhones can record videos for Apple Vision. If they cannot do that, I think they're really goofing up.

Re: Apple Vision

#103

Post by the_sleaze9 »

endisneigh wrote: post #95
brookst wrote: post #91

Earlier quoted context omitted.

Leaving personal desires out of it, the relationship of porn and tech goes back at least to VHS vs Betamax, probably further. It’s not unreasonable to believe that does not stop with XR headsets.

Sure, but what's the relationship post Blu-Ray? Serving video in general has been important, but not pornography in particular. Ridiculous to say porn is the real usecase. If you have some articles about how porn in particular has driven cutting edge tech please do share. My understanding is that it's been more military, video games and space that have driven cutting edge tech (along with serving ads, of course).

Porn was the use-case behind the invention of internet payments.

Why are so many people (outwardly) against porn when it's one of the biggest digital markets in the world?

Re: Apple Vision

#104

Post by silvestrov »

flappyeagle wrote: post #59
pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith. A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.

Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home?

That would be economic suicide for them. They need to keep the seats being a special experience.

Re: Apple Vision

#105

Post by wukerplank »

pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

I'm on the fence about XR and I for sure won't buy a "Pro" grade device. But regarding your point about reality shaping: Sometimes it's just obvious. When I saw the presentation for the iPhone, I know this was the first phone I really really wanted - everything about it was compelling. I guess this what some XR enthusiasts feel about this device.

Re: Apple Vision

#106

Post by samwillis »

danpalmer wrote: post #90
samwillis wrote: post #51

It's interesting that Magic Leap took $3.5 billion in investment, and had a very similar vision and almost identical demos. But they failed to deliver. I wander what the R and D cost for the Vision Pro is, 10x Magic Leaps investment, $35 billion over last 5 years? Seems plausible... Their total R&D expense is about €100B in same time period.

There's no way this has cost $35bn. Tech companies label a lot of stuff as R&D, it's almost more likely that the €100B value includes all the macOS/iOS/etc development as well. I expect until the last year or so this has been well under $1bn per year (based on 1000 people at $300k/yr, $300m). This will have ramped up as they begin figuring out mass production, but I'd still be surprised if this is more than single-di…

I think if you start to include the cost of developing Vision OS on top of iOS, and cost of all the custom silicone Apple have in this, then you can approach that figure.

They have the advantage that they had a lot of this in place for their portables. Magic did not and had to start from scratch.

I suppose it's hard to judge how much of the R&D cost for Apple silicone, their cameras, LiDAR and iOS should be counted as costs for the Vision Pro.

Re: Apple Vision

#107

Post by giancarlostoro »

ivan_gammel wrote: post #93
aqme28 wrote: post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

If you go to any concert or other public event, half of the audience will be recording on their smartphone instead of watching. I do not see any reason why an iphone of tomorrow won’t have a 3D camera to record and share any important moments the same way as we do it now. There will be the time when we will watch dashcam and drone videos of car crashes, natural disasters and soldiers dying on battlefield sitting on a…

I'm hoping they're going to do this, but without them saying so, it makes me worry they created something amazing but with poor execution.

Re: Apple Vision

#108

Post by saiya-jin »

endisneigh wrote: post #53
aqme28 wrote: post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

> The real usecase is porn, but they're too tactful to say it. I don't know why people keep projecting their own desires onto others, lol.

Its not projection, rather well known cases that specifically porn enabled technologies like VHS to gather mass adoption, even over technologically superior tech.

Like it or not, doesn't matter if on extreme left or right or anywhere in between, people en masse like it. That they often don't admit it publicly is another topic. Can't beat a billion years of evolution baked into the very foundation of each of us.

Re: Apple Vision

#109

Post by cyclecount »

The "relive your memories" is maybe less dystopian than commenters are thinking because you can presumably also view footage from other 360 cameras, like action cams used during sports, or simply placed more discretely in a room (yes, porn is the obvious use case that Apple won't say).

Re: Apple Vision

#110

Post by brookst »

keiferski wrote: post #62

Am I the only one that is surprised they went with the "all in the glasses" design? (Minus the exterior battery and cable.) I was expecting an extremely lightweight pair of glasses that wirelessly connects with a stationary device that provides most of the computing power for the VR/AR. That device could even be the new generation of iPhones... The design as-is looks better than 95% of other headsets, but still strik…

The display and optics are a lot of the bulk. Hard to move that off device.
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