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Update on Sharing

about.netflix.com

101–110 of 325 posts

Re: Update on Sharing

#101

Earlier quoted context omitted.

> ... " To better serve our customers, here's how we're making things worse for you. FTFY.

Corey Doctrow has a good term for this, or at least it’s him i heard say it: enshitification. I think it just captures the dynamics beautifully, it’s almost poetic.

[flagged]

Re: Update on Sharing

#102
post #64

If I'm nomadic and live in a different "household" every 1-3 months... Do I have any options?!

Yes it works fine -- their policy and this e-mail are explicit that it works "on the go". Your option is a regular subscription.

As long as you pay for a single subscription and you're not sharing it with others who try to keep accessing it after you've moved on to a new location, there's no problem.

Just make sure you log out of your account on the living room TV when you leave a home, that's all you need to do.

Re: Update on Sharing

#103

In Canada, I had the full pickle 4K account and my girls in another city used my account. When the new rules kicked in, I cut my plan and pay half now. And I'll cancel it this month. The service is just not worth it with all the crappy content.

This is the most mind-blowing aspect of this. Kids away at college use their parents' accounts for entertainment. Those kids graduate, then get their own accounts. Netflix is shooting themselves in the foot. These kids will just adopt content from other providers.

> Those kids graduate, then get their own accounts.

Pretty sure those kids graduate and keep using their parents accounts (source: I graduated >10 years ago, still use my parents account). Unless they have kids of their own and need their own account.

But most gen Z and millennials are pretty broke (half living paycheck to paycheck: https://fortune.com/2023/05/19/quiet-quitting-side-hustle-se... -> https://archive.is/u415s ), so many wouldn't be able to pay for netflix on their own

Shared netflix has been a nice way for boomers and gen X to do something nice for their struggling kids. Really curious if Netflix will even make more money from this. Even if revenue doesn't change or decreases, they might also benefit by paying less in bandwidth per paying user.

Re: Update on Sharing

#104

Earlier quoted context omitted.

I wish they had done this from the get go. My family has never shared a password with anybody, and I'm pretty confident that some of their price hikes reflected the reality that they had to deal with password sharers. All I know is that with the fracturing of the streaming landscape, where everything requires a separate $8.99/$11.99/$15.99 (or whatever) monthly fee, downloading Linux ISOs starts to look more and more…

Should have shared passwords, at least you could trade a Netflix for a Hulu or whatever. Apple TV is $6.99 a month. Netflix looks to be $9.99 (ignoring the ad-subsidized offering which isn’t really comparable). It is kind of hard to share an Apple TV login (at least I wasn’t able to figure out how to share it without also sharing my whole Apple account), so I guess that extra $3 must be the price of all the sharing g…

It gets a bit more complicated than that, e.g. Apple TV+ doesn't have tiers and the $9.99 Netflix plan won't get you 4k. That said, it's also more complicated than assuming the cost difference is all due to password sharing. Who has the better media agreements? Is a particular player trying to buy market share or focusing on maximizing margin of the share they have? How does having an integrated hardware ecosystem vs partners play into the cost structure? These, and more, can all factor into the subscription price, beyond password sharing.

Re: Update on Sharing

#105

In Canada, I had the full pickle 4K account and my girls in another city used my account. When the new rules kicked in, I cut my plan and pay half now. And I'll cancel it this month. The service is just not worth it with all the crappy content.

This is the most mind-blowing aspect of this. Kids away at college use their parents' accounts for entertainment. Those kids graduate, then get their own accounts. Netflix is shooting themselves in the foot. These kids will just adopt content from other providers.

Kids away at college will just get their own accounts now. Compared to the cost of college with room and board, a monthly Netflix subscription is nothing, especially with the cheap ad-supported tier. Kids away at college do things like eat at restaurants and buy clothes which require money too, and if that money's coming from parents then so will a separate Netflix account.

It's not like it's some great American tradition that kids at college use their parents' streaming account. Nor did kids ever start getting their own Netflix subscription after graduating. If they were using it during college, they would continue after college, because why wouldn't they?

In other words, being at college doesn't have much of anything to do with anything.

Re: Update on Sharing

#106

I really dislike how every corporate communication regarding an “update” now means “here’s how we’re making things worse for you.” I know honesty has never really been the fundamental value of public relations initiatives, but it would be refreshing to occasionally see a company saying that they’re putting the squeeze on customers because they need to protect their margins or even just because they can. The formerly-…

I don't see anything to dislike here. It is an update, and this particular notice is avoiding any of the usual nonsense like "to better serve our customers" or "to improve your experience". It seems straightforward and to the point. And they're a for-profit corporation, of course they need to protect their profitability. That goes without saying. If they go out of business, then no Netflix programming for anybody, an…

They’re not struggling to keep the lights on. They’re making a calculated bet they can extract more profit this way.

Re: Update on Sharing

#107
post #64

If I'm nomadic and live in a different "household" every 1-3 months... Do I have any options?!

That is actually a very good question. I know people who literally do this, though not only moving "households" every few months, but moving countries. TBH, my guess is NFLX's solution is going to be "Yeah, fuck those 12 people who do that. We've got bigg^H^H^H^H more lucrative problems."

Netflix should invest in learning about ^w :D

Re: Update on Sharing

#108

From https://www.cnet.com/tech/services-and-software/netflix-is-c... : > "We love people sharing Netflix," CEO Reed Hastings said Wednesday at the Consumer Electronics Show here in Las Vegas. "That's a positive thing, not a negative thing." > Hastings, who earlier in the day also revealed Netflix was now in 130 countries, didn't address broad password swapping, but did say a household sharing an account was fine. A l…

Am I missing something? You quote the CEO saying it's fine to share account within the household and eventually the kids will grow up and get their own accounts when making money and moving. How does it differ from Netflix now saying that you're not allowed to share your account with people OUTSIDE of a household unless paying for it?

Yes, you're missing something: the CEO said, quote, "we love people sharing Netflix". There's no plausible interpretation where they're referring to people living under one roof, because of course those people can share the account. That's why they have profiles in the first place. Additionally, their premium plan includes "download on 6 devices". They didn't intend that for the average person who has 6 Netflix-capable devices themselves, as most people have far fewer.

No, the only viable interpretation of their account setup is that it's explicitly designed for several people to use a single account. That means the "several family members in one house" setup is the baseline, and "people sharing Netflix" couldn't reasonably mean "...with their spouse and kids living with them.

Re: Update on Sharing

#109
post #11

Earlier quoted context omitted.

The idea that was floated was that they identify a device that defines the household (e.g. a TV), for example based on being always on the same SSID, or being on a wired connection, or the IP address. Then other devices need to be in the same network as that stable device at least say once a month.

Can I have my other households VPN to my local network to bypass this?

Possibly, but it seems like this this would be pretty easy to detect.

First, they should already know who has been sharing accounts. You haven't been having other households VPN to your local network for the past 5 years for Netflix. That gives them a great starting point.

They can look at SSIDs and not just your SSID, but all the SSIDs that your device is seeing. Even within a household, not all the SSIDs will be the same from room to room. For most people, there will be some overlap. Sure, maybe you live in a rural area and you're the only SSID around. For most people, it'll be hard to fake this.

Even if you make all the SSIDs look similar, have you dealt with your BSSIDs? BSSIDs can be used to geolocate most people pretty well. Almost no one has opted out of the big WiFi geolocation databases (or even knows they can).

Maybe you could have them VPN into your local network, but they could still use WiFi and other information to see that the connection is actually in a different location. Plus, as I noted, they should already know who has been connecting from multiple locations for years.

Re: Update on Sharing

#110

Earlier quoted context omitted.

I don't see anything to dislike here. It is an update, and this particular notice is avoiding any of the usual nonsense like "to better serve our customers" or "to improve your experience". It seems straightforward and to the point. And they're a for-profit corporation, of course they need to protect their profitability. That goes without saying. If they go out of business, then no Netflix programming for anybody, an…

They’re not struggling to keep the lights on. They’re making a calculated bet they can extract more profit this way.

Their stock went from $690 in Oct 2021 to $175 in June 2022.

That's a 75% plummet, which is definitely approaching the equivalent of struggling-to-keep-the-lights-on for a modern corporation. That's three quarters of the way to bankruptcy, big red flashing danger lights.

So of course this is a calculated bet to improve profitability. Virtually everything a for-profit corporation does is to improve profitability -- that's the whole point of being a business in the first place. What else would you expect?

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