At a job I had they wanted me to install an instant messaging app on my compute! I refused point blank. I said they could email me and I'd look at he email every so often. If it was really important they could get up and walk to see me. If it wasn't important enough for others to walk then it definitely wasn't important enough to interrupt me. Before that I was at a place where they had tannoys. I moved the tannoys a…
The expectation that you always have to be online is also unreasonable. But if you're still required to put out a show for an unreasonable employer, you can always set it to "Busy" and disable notifications. This also signals to people that you won't reply immediately.
Of course some co-workers will want to "chat" when you answer them, but this is where you must set limits and say you'll only have time for chat outside your busy hours. This is normally perfectly acceptable IME.