Speaking of YC funding disruption where are the home printer startups? Is it just that unprofitable to even try? Or the hardware too difficult or tricky? Or the driver software? Seems like there are zero good alternatives for home printing. HP doing this stuff or making you subscribe to HP+. Brother offering basically zero support. Is epson or canon even competitive for a home printer?
Printers are very expensive to design, especially if you care about reliably not jamming. Printers are kind of expensive to manufacture. Ink is extremely cheap to manufacture. The printer industry charges a ton for ink and uses the enormous profits from charging for ink to cover the cost of design, and to heavily subsidize the price of printers. Competing with printer companies as a startup looks like this: you burn…
If the main cost is design, then limit the design. Don't come out with a new model every year. Don't have a dozen products. Sell a color laser printer with USB-C and wifi, that's it. Have a black and white SKU if needed. What other major innovations in printer technology do we need?