Just one minor tweak of what plays next can totally rip off independent artists on the platform. We have reached an era where algorithms aren't transparent, so artists like me are bewildered that for all the promoting we do on our own music, we rarely get any views and listens unless we literally spend thousands of dollars on advertising to break the visibility barrier...
For example, if I tweet a link to my own song (hosted on spotify) not only will Twitter potentially block people from seeing the link, their URL shortener may break the link to Spotify (Because the CEO doesn't want traffic leaving Twitter) and then even if the link goes to Spotify, they do a ton of things to siphon listeners that came for my music away from listening to my music, including NOT playing more of my music after the intended song plays. The net result is that hours of promotion as an artist only generates a few leads that often get ushered away from your content... It happens in many other ways for creators, artists, and even businesses without anyone being able to know that it's happening.
The future of being an independent entrepreneur is totally disrupted by social media as it slowly creates a stranglehold on the Internet. If we all don't start acknowledging this and calling out anti competitive practices and platform scams, we'll all be weeded out from being able to make our own living and we'll be forced to work for employers for minimum wages... The Future of the Internet looks grim from where I see it.