Live data from Hacker News

Build your fanbase using the K-pop method

lulu.substack.com

101–110 of 128 posts

Re: Build your fanbase using the K-pop method

#101
>For a startup, it’s not enough to have followers. If you want people to evangelize for you, stand up for you, and stick with you long term, you need fanatics.

When did people start advocating deleterious to society suggestions, openly and shamelessly?

Not of the "I thought it was a good ideology" kind, which always existed, of the "everybody should recognize that this is bad", like here...

Re: Build your fanbase using the K-pop method

#102
post #79
post #9

Is any of this much different from pop boy bands of the 00's? You make generic, catchy songs that are hard to resist. Then have a group of four or five attractive teens perform the song. And then Highlight each individual so people form a parasocial relationship with the band members. The fanaticism follows quite easily from there.

As someone who enjoys both kpop and western pop I feel there's definitely something that about kpop that creates a more intense fandom, but it's not easy to put one's finger on why exactly. One reason might be that in the western music industry there's more of an assumption that the product is the music whereas in kpop the artist is the product. Kpop artists put out a lot of material that makes you feel close to them…

I imagine letting the artist become influential outside of music would mean their record labels and producers loose control. I wonder if the relationship of who owns what and the where various lines are between The Talent and Producer in world of K-Pop is maybe quite different compared to places like the UK where characters like Harry Styles have long-since moved past being a "music artist".

This difference might change how intimately an artist is manufactured and presented.

Re: Build your fanbase using the K-pop method

#103

Earlier quoted context omitted.

> Korean songs I believe the correct term would be lyrics, not songs. A song can have its lyrics translated/altered into an entirely different language and still carry the same weight. Many pop songwriters would argue that the lyrics are one of the least important components. Non-anglophone countries are full of such songs based on English language originals. Though this musical localization seems have be have been m…

> A song can have its lyrics translated/altered into an entirely different language and still carry the same weight. This is not true. Try listening to "the same" song in two different languages that you can speak, one of which being the language the song was written in. One of two things will be true: (a) It is obvious which songs was originally written in that language and which is a translation. (b) It is not obvi…

Counter example:

https://www.youtube.com/watch?v=ZLzjYXzkvWU

vs

https://www.youtube.com/watch?v=9PnOG67flRA

Re: Build your fanbase using the K-pop method

#104

Earlier quoted context omitted.

That's pretty much what every boy band creator does since nkotb in 1984. The truth is 16 year old boys don't get together with 4 friends and make music like this. So you need someone in the industry to bring talent together, write their songs, etc. Compare that with rock, rap, punk, emo, etc which happens more organically usually.

I'm beginning to suspect The Monkees might not have been a completely spontaneous and organic situation, either.

The Monkees are just the predecessors of vocaloids.

Re: Build your fanbase using the K-pop method

#105
post #79
post #9

Is any of this much different from pop boy bands of the 00's? You make generic, catchy songs that are hard to resist. Then have a group of four or five attractive teens perform the song. And then Highlight each individual so people form a parasocial relationship with the band members. The fanaticism follows quite easily from there.

As someone who enjoys both kpop and western pop I feel there's definitely something that about kpop that creates a more intense fandom, but it's not easy to put one's finger on why exactly. One reason might be that in the western music industry there's more of an assumption that the product is the music whereas in kpop the artist is the product. Kpop artists put out a lot of material that makes you feel close to them…

Was in Bangkok a few months ago with my two sons. Driver dropped us off (mistakenly) at the first class drop off. It was quiet but when we entered the doors of the airport there was thousands of girls stretched all the way to the check in counter. And they all started screaming. My 15 year old and 13 year old sons thought that was kind of cool. The celebration quickly subsided once they saw we had no kpop stardom. The star arrived as we checked in and those girls totally lost it for the one or two minutes before he was ushered in to VIP.

Re: Build your fanbase using the K-pop method

#106

You missed use the most mentally ill teenagers you can find to work 24/7 into creating tweets with your hashtag so it reaches top 10 worldwide or at least in a few countries, K-pop bands do that, a lot: https://melmagazine.com/en-us/story/the-stans-who-post-so-mu...

No need to call them mentally ill. It's fun to create a large amount of attention to the thing you're a fan of.

I'm from a smaller country and around 2010-2012 smaller bands did this as well. It was hilariously easy to create a 'trending topic' in a country back then, so it happened quite a lot.

It's just fun to create attention for the thing you love. The same way people on Hacker News like to share certain (open source) projects and upvote it.

Re: Build your fanbase using the K-pop method

#107

You missed use the most mentally ill teenagers you can find to work 24/7 into creating tweets with your hashtag so it reaches top 10 worldwide or at least in a few countries, K-pop bands do that, a lot: https://melmagazine.com/en-us/story/the-stans-who-post-so-mu...

No need to call them mentally ill. It's fun to create a large amount of attention to the thing you're a fan of. I'm from a smaller country and around 2010-2012 smaller bands did this as well. It was hilariously easy to create a 'trending topic' in a country back then, so it happened quite a lot. It's just fun to create attention for the thing you love. The same way people on Hacker News like to share certain (open so…

They are not doing it because they came out with the idea to help their little town band, they were told to do it by the giant corporations behind those bands, BTS and BLACKPINK being perhaps the two most insidious in this regard, it's literally an unpaid job and those companies aim for the teenage girls and boys who who are the most unhealthily obsessed with one or more members of the band to do it, by telling these thousands of impressionable teens that the way to show that love is to become the equivalent of human spam bots.

Re: Build your fanbase using the K-pop method

#108
post #79
post #9

Is any of this much different from pop boy bands of the 00's? You make generic, catchy songs that are hard to resist. Then have a group of four or five attractive teens perform the song. And then Highlight each individual so people form a parasocial relationship with the band members. The fanaticism follows quite easily from there.

As someone who enjoys both kpop and western pop I feel there's definitely something that about kpop that creates a more intense fandom, but it's not easy to put one's finger on why exactly. One reason might be that in the western music industry there's more of an assumption that the product is the music whereas in kpop the artist is the product. Kpop artists put out a lot of material that makes you feel close to them…

>western music industry there's more of an assumption that the product is the music whereas in kpop the artist is the product.

I disagree, also a big fan of kpop and 90s/2000's pop groups and KPOP is just another iteration. All that intimacy on boybands was there back then in magazines, hotlines, tv shows, etc etc, but we probably were not teenage girls during that time and didn't participate.

Kpop groups routinely hire many of the same producers that were popular in the 2000s boy groups into kpop now. One that really stands out is Teddy Riley and other NJS producers from the actual 90s here.. A lot of them migrated over there where New Jack swing continues even to this day.

Re: Build your fanbase using the K-pop method

#109

Not as bad as I expected to read. - Keep in mind these bands are disposable. They're typically tied to a generation, a slice in time, and then they fade away. Perhaps that's by design because sustaining such a high sugar diet isn't possible? - That said, ultimately it's about connecting with your audience. Marketing is typically about awareness and/or driving sales. But these bands go further and connect with their a…

> Keep in mind these bands are disposable. They're typically tied to a generation, a slice in time, and then they fade away. That applies to most media. There are some art/music/games/tv/movies that stand the test of time, but that's not the rule and you can't really create assuming you're going to last forever, even if you're hot for fifteen minutes. How many people are still doing Wordle right now? I bet it's less…

Yes and no. Most content ends up being a fad. But that's not necessarily by design (and desire). NYT would love for Wordle to still be hot. On the other hand, BTS, to paraphrase the eternal philosopher Morrissey, was over before it ever began.

In the context of the article's conversation, creating a sustainable connection with a product's fans is difficult. It's fun to relate it to K-Pop but - and to your point - there's more to it.

Re: Build your fanbase using the K-pop method

#110

Real reason for K-pop success: hire the best Swedish pop songwriters in the world and give them carte blanche to create any crazy songs they want. Same with Korean car companies and hiring the best German and Italian designers. Start with money, import talent, then cut them loose.

This is absolutely true and I wish more people knew.. They even imported several New Jack Swing producers (the type of HipHop/RNB 90s dance style that was popular in the 90s.. Think Bobby Brown/Keith Sweat/GUY).. Korea is the ONLY nation on earth still making NJS, and where NJS is still relatively popular, pleading out into several kpop tracks. The producer who created that, Teddy Riley, and several others have been going there and producing KPOP for decades now..
Post reply on HN