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YouTube ads appear to be ramping up, with as many as 10 unskippable ads

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Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#101

Post by smileysteve »

zwily wrote: post #82
Veserv wrote: post #78

Earlier quoted context omitted.

Well if that is the point then Youtube can just make a public, legally binding, unrevokable declaration that they will never insert ads into Youtube Premium. Since they are not going to do it, they lose nothing and their customers get a legally binding assurance. Problem solved.

Why would they do that? You pay for YouTube Premium monthly. If they put in ads, you cancel. Simple enough.

But Disney and Netflix are thinking exactly this; $7.99 with ads, $11.99 with ads.

Slippery slope might be that as soon as enough people by the lower tier, the prices increase to the upper tier

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#102

Post by smileysteve »

demindiro wrote: post #49
kelnos wrote: post #9

Then pay for YT Premium so you don't have ads. Look, I hate ads. I really do. You can pry uBlock Origin from my cold, dead fingers. But the thing is, sites and creators and whatnot still often choose ads as a way to fund the things they create. If they're pushing ads at you over a medium where you have control (there's a reason why a web browser is a "user agent"), then I think you totally have the right to choose wh…

> Google offers an ad-free paid experience I wonder how long that will last.

Google's top risk is to Ads; much of Alphabet's purpose was to force each unit to find a monetization strategy; you're seeing this with nest, YouTube, workspaces, storage, music.

And then you're seeing it in their earnings call. (Though it's still a small percentage of revenue)

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#103

Post by db48x »

throwaway675309 wrote: post #86
db48x wrote: post #20

Earlier quoted context omitted.

Meh. Most videos on the web are crap. Having advertising makes some kinds of crap worse. And even if all advertising revenue went away, enthusiasts will always post videos for fun. In fact most videos don’t earn any significant advertising revenue. Personally advertising is a high cost to myself that I am not willing to pay. I even avoid restaurants that have televisions, or that play a radio station instead of buyin…

People who have native sponsors inside their uploads are usually attempting to derive a significant amount of their living income through their videos, and if they're on sponsor block that means they've attracted enough viewership that this is doubly so. It's fine if you want to deprive them of their livelihood which affords them the ability to make professional and polished videos but don't kid yourself about your m…

True. I don’t mind depriving them of their livelihood, because advertising is intrusive. I don’t have to allow advertising onto my screen. There are more good youtube videos with no ads than anyone could watch in a lifetime. If 100% of people started blocking ads, and companies stopped buying ads as a result, then a lot of video creators would do something else. But like I said, many people create videos for reasons other than just money, and they won’t leave.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#104

Post by mccorrinall »

missedthecue wrote: post #100
yjftsjthsd-h wrote: post #92

Earlier quoted context omitted.

Given how few people use adblock, I seriously doubt that it was what drove people to start putting ads in the video proper.

27% of internet users use adblock, but in certain youtube related audiences like tech it's probably above 80%.

70% of global watch time on YouTube comes from phones and tablets (2018). I don’t think adblock is an issue here.

https://www.thinkwithgoogle.com/marketing-strategies/search/...

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#105

Post by daveguy »

bombcar wrote: post #95
daveguy wrote: post #75

Earlier quoted context omitted.

You have just summarized every SaaS in the last 10 years. A froghop to higher profits. I wonder if there's a better way to do it.

There is but it involves ignoring VC and bootstrapping. But even that can get acquired.

Is there a vaccine against acquisition?

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#106

Post by bombcar »

daveguy wrote: post #105
bombcar wrote: post #95

Earlier quoted context omitted.

There is but it involves ignoring VC and bootstrapping. But even that can get acquired.

Is there a vaccine against acquisition?

There are some. You can make the company a non-profit (tricky) or be a sole owner (simpler) or massively poison-pill it.

Most also hamper investors, of course.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#107

Post by AdamJacobMuller »

Nas808 wrote: post #4
db48x wrote: post #3

Why does anyone put up with ads? Install uBlock Origin → no ads. Also, if you install SponsorBlock then at least for popular videos you will probably never see an ad from a video creator either. You can even have it skip self–promotional segments (Subscribe Now!), repetitive animations and intro sequences, credits, previews, etc.

That works well on a desktop browser, but the YouTube ads are still a problem on iOS and other platforms like smart TVS, Roku or Chromecast/Google TV.

https://smarttubenext.com/ on Android TV (I use an nvidia shield) works great.

In-video youtube sponsors were some of the last advertising I was exposed to. Glad to be rid of them.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#108

Post by db48x »

space_fountain wrote: post #67
db48x wrote: post #20

Earlier quoted context omitted.

Meh. Most videos on the web are crap. Having advertising makes some kinds of crap worse. And even if all advertising revenue went away, enthusiasts will always post videos for fun. In fact most videos don’t earn any significant advertising revenue. Personally advertising is a high cost to myself that I am not willing to pay. I even avoid restaurants that have televisions, or that play a radio station instead of buyin…

The videos that don’t make money are the unpopular ones. Are they the ones you watch? Have you listened to the content creators you do consume and what they have to say about doing it for the joy of it all

> The videos that don’t make money are the unpopular ones.

I disagree with that. A selection of channels that I watch regularly enough:

The Spiffing Brit doesn’t do sponsorships, and his videos are quite popular (https://www.youtube.com/channel/UCRHXUZ0BxbkU2MYZgsuFgkQ/vid...).

This Old Tony (https://www.youtube.com/watch?v=W9rlWu9KWe8) is not quite as popular, if you count popularity by video views, but still very popular and no sponsorships.

What about Ben Eater? (https://www.youtube.com/watch?v=g_koa00MBLg) He is exactly the kind of enthusiast who would make amazing videos even if all advertising disappeared.

Ross Whatshisname of Accursed Farms (https://www.youtube.com/channel/UCJ6KZTTnkE-s2XFJJmoTAkw/vid...) does an extremely in–depth review of a video game about once a month, and doesn’t do sponsorships. He gets 200k–500k views on every review, which is very popular by any measure.

Posy (https://www.youtube.com/channel/UCmEmX_jw_pRp5UbAdzkZq-g/vid...) is another enthusiast who makes videos for the sheer delight of it and whose videos are quite popular. If you haven’t watched his videos about LCD displays then you haven’t lived.

I agree that truly unpopular videos with a dozen views will never make money, by advertising or otherwise. But the converse is not true; as I have demonstrated, there are plenty of popular videos that don’t bother to try to make money by sponsorships. You know every single one of those is turning down a VPN company every week of the year though.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#109

Post by sliken »

codegladiator wrote: post #43
kelnos wrote: post #9

Then pay for YT Premium so you don't have ads. Look, I hate ads. I really do. You can pry uBlock Origin from my cold, dead fingers. But the thing is, sites and creators and whatnot still often choose ads as a way to fund the things they create. If they're pushing ads at you over a medium where you have control (there's a reason why a web browser is a "user agent"), then I think you totally have the right to choose wh…

> But there's always the paid option. I am sure ads will come to paid option too soon so enjoy while it lasts with truly ad free paid option.

Dunno, I did hulu plus ... till they added ads and cancelled.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#110

Post by sliken »

throwoutway wrote: post #91
rtpg wrote: post #59

Earlier quoted context omitted.

You’re “sure”? I mean it’s kinda the whole point of the product, and from what has been said in trade articles the revenue from premium is much higher than the ad revenue it’s replacing. People of course do stupid things, but the information I saw made it sound like there’s no question, premium is better for Youtube

Netflix charges. For a long time they said no to ads. For a long time they said they won’t do ads. Then the profits started tipping down. Wall Street frowned. Now ads are coming to Netflix, which you will still pay for. What do you think Google will do, when they do freely abandon services, jack up GCP prices, and set 10 ads on the unpaid tier?

My understanding is all the current plans have no ads and will not have ads going forward. There's a new cheaper tier coming with ads, that doesn't bother me. As long as I pay what I consider a fair price and see no ads I'll be happy.
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