Time to trot out http://www.dtc.umn.edu/~odlyzko/doc/metcalfe.pdf again. (Yes, I am one of the co-authors.) Multiple lines of evidence point to the basic value of a social network scaling like `O(n log(n))`. So getting your first million users is hard. But after you've got there, you don't have to be that much better than the competition to win. The conclusion is that social networks should be a lot less sticky and d…
Has there been research done on negative value from scaling, the uncool participants effect? Where teenagers/young adults leave (or reduce their activity/start looking for other networks) when mom and grandpa join?
TikTok seems much better at promoting newer creators, possibly because it doesn’t have as many large existing creators. This means all the new talent goes there, and then the established talent eventually follows.