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Omega Swatch Speedmaster

swatch.com

101–110 of 142 posts

Re: Omega Swatch Speedmaster

#101
post #88

Earlier quoted context omitted.

Omega is a subsidiary of the Swatch Group, it's all the same company.

Next you're going to try to tell us that Lamborghinis are made by VW.

This isn't the greatest analogy, post-Murcielago they largely are made by VW/Audi - even the V12.

Re: Omega Swatch Speedmaster

#102
post #5

I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.

Market segmentation. People that buy these watches are more likely to buy an Apple watch than a >$40k watch. The people that do will still buy it for fun sake. It might slightly dilute their brand, but the cash cow is going to be massive to justify.

This is the same strategy used by single malt whiskey brands. They have bottles that defined them as company, but they also sell tons of un-aged whiskey to the mass audience. They gobble it up because it's got the brand name. Most of their revenue comes from these lower end, higher margin whiskeys.

Re: Omega Swatch Speedmaster

#103
I'm a Seamaster guy (Aqua Terra 38mm w/ steel bracelet, blue dial, & date complication only). In my mind, this is _the_ perfect watch. It's classic and timeless, has the features you'd want with none of the over-the-top stuff watches tend to stack.

I'm finding this Swatch x Omega craze to be highly ridiculous. The new watches look like cheap fakes. At least with the weird plastic (sorry, bioceramic) and funky colors nobody will try to pass them off as the real thing. Still, it cheapens the brand and the mark of quality the Omega logo used to represent when these plastic / quartz / velcro pieces flood the market and perform like a Swatch and not an Omega.

People like Omega because it's the watch that first went to the moon, it's the watch of James Bond's wrist, and it's the watch that times the olympics. That's the classiness people want to be associated with. Not with the urban appeal of a bunch of people trying to scalp these like they're Supreme hats.

Re: Omega Swatch Speedmaster

#104

I really don't get the appeal. It's not even mechanical. You're paying just for the branding.

I think the point is that you're not paying for the branding, you're getting a watch with an Omega logo for 5% of what it'd normally cost you.

Re: Omega Swatch Speedmaster

#105

I'm a Seamaster guy (Aqua Terra 38mm w/ steel bracelet, blue dial, & date complication only). In my mind, this is _the_ perfect watch. It's classic and timeless, has the features you'd want with none of the over-the-top stuff watches tend to stack. I'm finding this Swatch x Omega craze to be highly ridiculous. The new watches look like cheap fakes. At least with the weird plastic (sorry, bioceramic) and funky colors…

As someone who's not a marketing guy, this makes me feel dumb: there must be some genius thinking behind this thing, but I cannot figure out what it could be.

I agree that this cheapens the brand.

Fun fact: Bulova is the "other" moon watch, after an unfortunate mishap with David Scott's Speedmaster.

Re: Omega Swatch Speedmaster

#106
post #25
post #12

used to wear lots of automatic watches but switched to apple watch completely 4 years ago

I have a two nice mechanical watches, one which used to be a daily wear. Once I got my Apple Watch I just never wear them anymore. The few times I'm at a black tie event and wear the nicer mechanical one I feel slightly limited. It's a dumb little problem, but I kinda feel like my Apple Watch ruined other watches for me. I've got a few bands I rotate on it to make it feel a little more special though.

Luckily for me, I have an Apple watch I wear on special occasions only (if I go somewhere too shady to wear the real Omega, or in rough waters since my butterfly clasp is a little loose and has a tendency to come undone in water), and every single time I hate it and can't wait to get back home and switch back to the real mechanical watch.

Re: Omega Swatch Speedmaster

#109

I'm a Seamaster guy (Aqua Terra 38mm w/ steel bracelet, blue dial, & date complication only). In my mind, this is _the_ perfect watch. It's classic and timeless, has the features you'd want with none of the over-the-top stuff watches tend to stack. I'm finding this Swatch x Omega craze to be highly ridiculous. The new watches look like cheap fakes. At least with the weird plastic (sorry, bioceramic) and funky colors…

The ‘Moon’ edition is coloured like an original Omega speedmaster.

Re: Omega Swatch Speedmaster

#110

Earlier quoted context omitted.

They're not limited. Wait a few days and it will be back in stock everywhere.

Everything is limited if there are enough bots and scalpers.

You have a point, but I don’t think Swatch is selling these online. All I’ve read is that they’re not a limited edition, but available in “select stores only”.
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