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Apple turns monitor height adjustment into a $400 upsell

engadget.com

101–110 of 153 posts

Re: Apple turns monitor height adjustment into a $400 upsell

#101

When something is ridiculously expensive, it’s usually because you’re not the target customer. I’m a programmer and my I’ve had hard times explaining to my wife why did I need a $300 keyboard. I guess no one here would complain about $300 mechanical keyboard.

I would complain. I bought the cheapest mouse and keyboard. I don't need high-tech stuff for coding. But it's your choice, not mine.

Re: Apple turns monitor height adjustment into a $400 upsell

#102

I think this works like the opposite of a loss-leader, a product sold at a loss to draw people into a store, and/or like minor upsells at restaurants, like guacamole on the side. I got this theory from the Apple Explained youtube channel when he talked about the $600 wheels for Mac Pros Apple needs some high end items to keep its luxury appeal, but they really want the middle market without losing some perceived luxu…

This is nothing new, even Wal-Mart does it, it's retail selling 101.

Re: Apple turns monitor height adjustment into a $400 upsell

#104

Much more interesting from a technical standpoint: >how would you even top a single 432mm2 chip that’s already pushing the limits of manufacturability on TSMC’s N5 process? By enabling the M1 Ultra’s two dies to transparently present themselves as a single GPU It’s a problem that multiple companies have been working on for over a decade, and it would seem that Apple is charting new ground by being the first company t…

Yep, even the infinity fabric isn't "as good as" the Ultra inter-die connection. AMD, Intel and others have been trying for a while, but so far I only know about Cerebras simply making a single-wafer "chip" to actually pull it off. Of course, that is completely impossible to do at scale, trashing an entire wafer is extremely expensive and not something you're going to do at a 100million+ device sales target. I am sup…

Hector Martin is expecting only minimal changes to be needed for the M1 Ultra.

>Chances are our kernel will Just work on M1 Ultra with just device tree changes, might not even need any m1n1 changes.

https://twitter.com/marcan42/status/1501271229763706882

Re: Apple turns monitor height adjustment into a $400 upsell

#105

I think this works like the opposite of a loss-leader, a product sold at a loss to draw people into a store, and/or like minor upsells at restaurants, like guacamole on the side. I got this theory from the Apple Explained youtube channel when he talked about the $600 wheels for Mac Pros Apple needs some high end items to keep its luxury appeal, but they really want the middle market without losing some perceived luxu…

"They make their pride in making their dinner cost much; I make my pride in making my dinner cost little." -- Thoreau.

Re: Apple turns monitor height adjustment into a $400 upsell

#106
post #92

I think this works like the opposite of a loss-leader, a product sold at a loss to draw people into a store, and/or like minor upsells at restaurants, like guacamole on the side. I got this theory from the Apple Explained youtube channel when he talked about the $600 wheels for Mac Pros Apple needs some high end items to keep its luxury appeal, but they really want the middle market without losing some perceived luxu…

This product is absolutely for the same kind of people who shop at Restoration Hardware, Gucci, Cartier, etc. If it was for creative pros, it would have HDR. A $1600 monitor with no HDR, can you believe it? You can buy an entire laptop with an HDR mini-LED monitor from Apple for very nearly the same price. The base model iPhone mini can shoot in HDR but you can't play it back on the brand new Apple StUdIo MoNiToR fro…

I am assuming the studio display will support EDR with its 600 nits of peak brightness, so while it may not be hdr, it is not quite sdr either.

For those who don’t know, EDR works like this: when the built-in display of a supported mac is not at full brightness when playing HDR content it will ramp up the brightness to max to make use of the full range of the display for the HDR content while also dimming all non-HDR content to keep it at the same apparent brightness. The effect can be quite dramatic if you’re using the display at a low brightness setting, even on a 500 nit 5K iMac. The hdr content looks much brighter than a white finder window.

https://prolost.com/blog/edr

Re: Apple turns monitor height adjustment into a $400 upsell

#108

Yeah, Apple's stuff is expensive. This is still alarming to someone? If you're looking for inexpensive, you don't go to Apple. That's not what they do, or have ever done.

> Yeah, Apple's stuff is expensive

I don't think that's the issue. If Apple just priced this monitor at $2.4k and it included the stand no one would have cared.

Re: Apple turns monitor height adjustment into a $400 upsell

#109
post #52

Earlier quoted context omitted.

But a $400 premium? I work in a "nice" office (with a chair and motorized standing desk that each cost several thousand) and we use nearly bezel-less 4k monitors with brushed aluminum tilt-and-raise stands that aren't made by Apple. There's a huge range between Apple and AmazonBasics industrial-design-wise now, especially when you're bidding for enterprise-level equipment contracts.

Decent monitor arms easily cost $300-500.

Somewhere in here there's a bad joke about them costing an arm & a leg.

Re: Apple turns monitor height adjustment into a $400 upsell

#110
post #3

Maybe we can pull all the threads complaining about Apple's pricing into one thread. A complaint about the price of a TB4 cable: https://www.businessinsider.com/the-thunderbolt-4-pro-versio...

I still can't figure out who would buy this given that name brand, active, 2m Thunderbolt 4 cables go for under $60. And generic brand 2m cables that are tested and well reviewed for under $40.

I’ll happily pay a lot of premium for a long “just works” TB3/4 cable so I can pretend I live in a world where cables aren’t themselves computers and don’t have complicated sets of features they do or don’t support
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