Earlier quoted context omitted.
Gmail was a way, way, way better experience than Hotmail or anything else when it started (and even almost a decade later). Maps blew everyone's mind at launch too and instantly made an entire group of direction and mapping websites irrelevant. Google Earth was magical just spending hours trotting around the globe too. Reader (RIP) was by far the best RSS reader.
Maps and Earth were not in-house built but purchased.
[real time search ongoing]
Goodness how have I not known this?!