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Telegram Ad Platform

promote.telegram.org

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Re: Telegram Ad Platform

#101

Post by dotancohen »

superasn wrote: post #90
kylehotchkiss wrote: post #4

I hope this works for telegram! They were going to need to launch ads at some point and this transparent plan to get started seems like it considered the user base. It’s become my favorite messaging app and I enjoy the pace of innovation. I get it’s not end to end encrypted but that’s not what I am asking for with telegram - just a decent messaging app that makes it easy to remain anonymous (not sharing phone number)…

Yes telegram is so much better than WA from a customer's point of view. The best thing I like about it is that it's an instant setup on every phone and doesn't require the Google backup integration which can take an hour to restore. Also the fact I can run it on multiple devices simultaneously is also kind of a big deal. Their API is also pretty amazing tbh. I wish all my friends were on tg instead of wa and i would…

  > I wish all my friends were on tg
Just send them all a message that you prefer to be contacted on Telegram now. That works surprisingly well, so many people are on the fence waiting for somebody else to make the first move.

Re: Telegram Ad Platform

#102

Post by IceWreck »

0xy wrote: post #48
decrypt wrote: post #6

Earlier quoted context omitted.

Matrix is working on a P2P system. Last update that I am aware of is the one here, but there are likely newer updates: https://matrix.org/blog/2020/06/02/introducing-p-2-p-matrix/ Personally, I would like to use Briar on my Tailscale network, but the lack of Briar desktop app and the need to build custom Briar app to support Tailscale interface is a blocker. Or, a self-hosted Signal app.

Matrix is, unfortunately, a UX catastrophe compared to Telegram. Telegram has the best messaging app by UX and it's not even close. It's fast, reliable and it just works. Try getting your mother to use Matrix. Verifying sessions of chat participants is such a disgusting user experience I wonder if they employ /any/ graphic or UX designers.

I agree. Telegram's UX is unparalleled.

Coming to Matrix, the Element Web/Desktop app is ugly and has bad UI/UX. Its unintuitive to use. Fortunately, you have tons of choices with Matrix. Cinny on desktop has a very neat and clean UX.

On Android, the Element app is good enough, but if not Fluffychat feels just like WhatsApp.

Re: Telegram Ad Platform

#103

Post by capableweb »

dymk wrote: post #2

I’m very curious to see if this is a success for the platform! It looks like a very not-creepy way to serve up ads. One thing concerns me though (if I were to ever end up wanting to advertise) - no external links! Giving the audience to the thing I’m advertising is most of the reason I’d spend money on an ad. I wonder what sorts of ads are useful if they’re text-only? They qualify no “external” links, so maybe you co…

I think the idea is that first you create a Telegram channel for your product/store, then make a public message in that channel (which can contain whatever you want), then the ad links to that message. So the funnel is slightly longer, but goes through their platform.

Re: Telegram Ad Platform

#104

Post by dotancohen »

0x38B wrote: post #11

Some answers and clarification on ads from Pavel Durov [1](Google Translate): “Many users have suggested introducing the ability to disable official advertisements on Telegram channels. Today we are announcing two more changes: 1. Users will be able to disable official advertisements. We have already started work on this new feature and look forward to launching it this month. It can be issued in the form of an inexp…

  > Users will be able to disable official advertisements.
  > in the form of an inexpensive subscription,
If it really is inexpensive, that means in the realm of a dollar a month, I'll gladly pay.

Re: Telegram Ad Platform

#105

Post by akami »

swarnie wrote: post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

I read hacker news exclusively through Telegram channels. Yes we are here and there are many of us.

Re: Telegram Ad Platform

#106

Post by strogonoff »

cik wrote: post #82

How about instead, you offer me the ability to buy into your platform? Offer me the ability to use the platform, and pay a monthly fee, as opposed to seeing ads.

Popularity of a messenger hinges on it being free, and viability of ad-driven business model hinges on popularity.

Meanwhile, ad-driven model is a much more comfortable and reliable source of profit (since you are popular and free, users won’t leave, so no need to work hard fighting for customers).

Imagine if instead of three whales we had a variety of paid messengers, all forced to interoperate with each other and offer APIs for third-party client software because that’s what paying users requested.

Re: Telegram Ad Platform

#107

Post by dotancohen »

cuu508 wrote: post #53
ackbar03 wrote: post #27

Earlier quoted context omitted.

How do they optimize clicks if they don't impinge on your privacy? I didn't read the page in detail so maybe I'm missing something

They do not allow external links so there are no clicks.

This was actually a genius decision. It also represents a real sacrifice on Telegram's part (sacrificing dollars) to protect user privacy, because advertisers are not going to pay as much for this as they will for other (more invasive) platforms.

Be sure to leave feedback with companies to let them know that you found them through Telegram.

Re: Telegram Ad Platform

#109

Post by dotancohen »

swarnie wrote: post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

  > Any Telegram users here?
Telegram vs Whatsapp use today is sort of a Shibboleth. Those who only use Whatsapp are typically lax about privacy and security, whereas Telegram users typically take these thing seriously.

So those who target the vulnerable are definitely focusing on Whatsapp right now. The self-selection is working very well in Telegram's favour, though that probably is just a happy side effect.

Re: Telegram Ad Platform

#110

Post by whyoh »

kylehotchkiss wrote: post #4

I hope this works for telegram! They were going to need to launch ads at some point and this transparent plan to get started seems like it considered the user base. It’s become my favorite messaging app and I enjoy the pace of innovation. I get it’s not end to end encrypted but that’s not what I am asking for with telegram - just a decent messaging app that makes it easy to remain anonymous (not sharing phone number)…

>not domiciled in the west

Its legal domicile is in the UK.

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