Paraphrasing an observation I heard in a podcast some weeks ago: We were promised little robot butlers in the scifi we read as kids, but what we got was human servants that act like robots.
Step 2: Develop AI to automate the work using data generated in step 1.
Step 3: Convince investors that your AI is close to finished. Use the money to actually build a working version.
Step 4: Fire all the humans.