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Amazon is blocking Google’s FLoC

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Re: Amazon is blocking Google’s FLoC

#101

Post by paxys »

1over137 wrote: post #99
c0nfused wrote: post #19

Earlier quoted context omitted.

Blocking FLoC is as easy as adding this header to the HTTP response: Permissions-Policy: interest-cohort=() Source: https://www.drupal.org/project/drupal/issues/3209628

>Blocking FLoC is as easy as adding this header to the HTTP response: That's "easy"?! How does my mom do that for her WordPress site?

WordPress should do it directly.

Re: Amazon is blocking Google’s FLoC

#102

Post by anticristi »

lupire wrote: post #53
dylan604 wrote: post #6

Earlier quoted context omitted.

Actually, it is. If I choose to browse Amazon's site, and they do first party tracking of what I'm doing on their site, then that's actually okay with me. How else are they going to offer me my browsing history, "Recommended by your browsing history", "Recommended by your previous purchases", etc. That goldmine is literally none of Google's business and all of Amazon's.

Why such loyalty to one piece of legal fiction but not another?

First party tracking is less creapy. When I walk in the shop, I know the shop assistant is looking at me. I don't expect the shop assistant of an unrelated shop at the other end of the mall to watch me.

Re: Amazon is blocking Google’s FLoC

#103

Post by dineshdb »

lupire wrote: post #53
dylan604 wrote: post #6

Earlier quoted context omitted.

Actually, it is. If I choose to browse Amazon's site, and they do first party tracking of what I'm doing on their site, then that's actually okay with me. How else are they going to offer me my browsing history, "Recommended by your browsing history", "Recommended by your previous purchases", etc. That goldmine is literally none of Google's business and all of Amazon's.

Why such loyalty to one piece of legal fiction but not another?

I think the point was first party tracking was okay, irrespective of whether it was Google or Amazon.

I expect first party tracking on YouTube and find it useful, but wouldn't want Google to track my activities across the internet.

Re: Amazon is blocking Google’s FLoC

#105

Post by paulpan »

gentleman11 wrote: post #9

If Firefox had larger market share, Chrome wouldn’t have been able to make this opt out for websites rather than opt in because it would have given them a bad public image. I don’t think it’s fair that some company gets to force every website maintainer (most aren’t extremely technical and just use Wordpress or something similar) on earth to muddle through documentation for their particular setups to 1) learn it exis…

From a purely implementation standpoint, defaulting to opt-in instead opt-out leads to a long and arduous user migration process. Especially if it's a major change and/or somewhat controversial. Furthermore it tends to fragment the userbase and accumulation of tech debt (e.g. feature disparity). I think this is a huge factor in iOS versioning having such good consistency across its install base.

Re: Amazon is blocking Google’s FLoC

#106

Post by choppaface »

This is a great example of why Google FLoC is not incentive-compatible with consumers nor business owners. Amazon (like Facebook) has a monopoly on ad targeting on their target properties—- properties they own. Google FLoC is Google’s attempt to (further) monopolize their target properties—- the web at large, which Google does NOT own. Google does NOT pay to service the traffic they generate. Google does NOT pay to fulfill consumer orders. Google wants you to think they’re acting in your best interests with FLoC. Maybe if Google offered more free GCloud credits and subsidized conversions they generate, that would be a different story. (Maybe Google could start by paying Wikipedia for some of the traffic they generate). But Sundar wants you to think FLoC is about privacy, because Sundar has said time and time again that Google has lost people’s trust.

Re: Amazon is blocking Google’s FLoC

#107

Post by shkkmo »

jasonvorhe wrote: post #29

What I don't get about the reporting on this topic: Isn't all this opt-out stuff just necessary while Google is testing FLoC and it'll be opt-in(!) after it leaves Origin Trial phase? Or is this Google employee straight up lying* here? https://twitter.com/Log3overLog2/status/1384337637763387394?... * I don't suspect he his.

> And while I can't make promises about the API's final form...

Not straight up lying, but downplaying concerns without actually being able to lay those concerns to rest.

Re: Amazon is blocking Google’s FLoC

#109

Post by alias_neo »

ec109685 wrote: post #64
alias_neo wrote: post #31

Earlier quoted context omitted.

I got a great one from eBay yesterday; Because you bought Ratchet & Clank: Rift Apart PS5, we thought you might like this; Ratchet & Clank: Rift Apart PS5. Hmm.

Buy a copy for your friend?

Ah yes, they're thinking of my friends!

Jokes aside, if it was a multiplayer game that wouldn't be an impossibility.

I like the recent trend of friend-copies of games that are co-op first like "It Takes Two", "Operation Tango" (is that name correct?) and the two-player Wolfenstein I forget the name of.

Re: Amazon is blocking Google’s FLoC

#110

Post by SquareWheel »

anchpop wrote: post #79
SquareWheel wrote: post #70

Earlier quoted context omitted.

> the browser is choosing to track users browser history and report a summary statistic on it to anyone who asks It doesn't work that way at all.

that’s my understanding of how it works too. could you explain?

Rather than the browser sending a summary of your history, it calculates a cohort ID. That ID is sent to websites, and the website then has the job of associating IDs with interests.

So instead of building a profile on specific users, the website (or ad network) builds profiles on cohort IDs. Users can change IDs, or mask theirs altogether if they wish.

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