Earlier quoted context omitted.
Twitter is a particularly well refined mob machine. No room for nuance, distribution at the speed of light directly into your feed and/or Trending, participants immediately rewarded for generating and spreading outrage. I get that a lot of this was unintentional, but the dynamic has now been known for a decade and has only gotten worse. Why has Twitter the company and its employees not taken action to deal with this?…
> Why isn't the mob a top priority? Part of that is the incentives going in the opposite direction, as other commenters have noted. Even assuming they are in good faith, though, I believe it is an extremely difficult problem. Building and maintaining large scale communities is next to impossible, you can't just turn off a switch and make the mob go away, a mob is, by definition, out of control. Historically, we have…
Communities are built on trust and relationships, what happens at social platforms is that people with "large communities" are just creating followings the same way that celebrities always have, which are a weird modern corruption of the idea of a community (or if you want the academic term for it, a parasocial relationship).