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Google’s new popup will further weaken Facebook’s advertisement business

thebigtech.substack.com

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Re: Google’s new popup will further weaken Facebook’s advertisement business

#102
post #5

Whenever I read articles like this, I get more and more horrified. I mean, I know that adtech spy on us a lot, but I didn't knew for example that using Bluetooth while the app is shut down was possible. Makes me very wary even of dumbphones, for example I bought a dumbphone recently, and yet it came with Facebook and Google Assistant both pre-installed.

On the other side though Google uses this stuff, also wifi hotspots, to track you as well.

Whatever the opinion on tracking, Google definitely carves out their own moats and are hypocritical in a lot of respects. Arguably pushing changes to hurt their small competition given they have better/more pervasive personalized tracking without the low hanging fruit.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#104

Earlier quoted context omitted.

Well, GDPR went large steps in making it somewhat illegal, while users may still "consent" to being tracked ... which lead to big cookie banners nobody understands. Steps are being done, but lobbies are strong in their fight against.

> while users may still "consent" to being tracked That's the problem, in my opinion. Users should not be able to consent to third party tracking because if they can, companies will use any dark pattern at their disposal to make them consent. Third party tracking in general should be banned.

Noyb, the NGO founded by Max Schrems, the guy who successfully sued Facebook, is preparing to build large cases against different users of cookie banners to get rid of all the dark patterns: https://twitter.com/NOYBeu/status/1399230262953787395

That's good progress.

However I agree to you that this isn't enough. Even without dark patterns too many people will click "yes" without understanding and this will live on in some way or another, till we make laws stricter.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#105
> the user can breathe a sigh of relief as their location cannot be shared with nearby devices unless the app explicitly states it — which most users will unanimously deny.

If Facebook simply have their app say it won't work without accepting this, then I very, very much doubt that anything but a miniscule number of people would be uninstalling the app.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#106
post #94

Earlier quoted context omitted.

What are some of the none sketchy reasons for "everyone" wanting us to use their apps. Like for major companies, where the service is deliverable through a website, what benefits does the user get from an app? I can see why GPS based apps, or camera apps with filters, or networking apps 'need' to be installed apps (I don't know if an easy way to do GPS through a browser; speed and fast access to storage) ... but Amaz…

Easy access to push notifications (which can be sketchy, but doesn't have to be) and believe it or not: Letting users put a shortcut on their homescreen. Sure, you can place a shortcut to a PWA in the Chrome browser but most users won't be configuring that, even if you guide them through it.

In Brave/FF mobile you open then menu and click "add to home screen", do other browsers not have that? Push notifications are pretty common on the web now, aren't they? (I don't use them).

Re: Google’s new popup will further weaken Facebook’s advertisement business

#107
post #4

So we basically are seeing that google was "right" from their point of view in securing a mobile OS. Facebook maybe thought this day would never arrive and could have avoided that by doing their own mobile OS too. Well, maybe they declared this battle as lost and focused on the next one: VR. Problem is that VR took too long to arrive and death on mobile can kill Facebook?

I guess that's what happens when you start late. Everyone else has their moats in place and you either 1) start from scratch at hardware level and develop a new phone from the ground up - electronics, OS, utility apps, dev tools or 2) focus on creating the next platform. Both are really high cost, complex, multi-year bets with lots of moving parts and no real hint of consumer adoption/market size until way after the…

What would the "killer app" even be, you make it sound like it should be very obvious what it would be, but even knowing exactly what it should be, a killer app is still just luck and the right timing.

The only app that I could imagine bringing mainstream appeal would be a Ready Player One Oasis kind of thing (I've only seen movie, not read the book), but seeing and testing all the social vr apps we have now, the Oasis is the most fantasy thing about that universe.

Re: Google’s new popup will further weaken Facebook’s advertisement business

#108
post #4

So we basically are seeing that google was "right" from their point of view in securing a mobile OS. Facebook maybe thought this day would never arrive and could have avoided that by doing their own mobile OS too. Well, maybe they declared this battle as lost and focused on the next one: VR. Problem is that VR took too long to arrive and death on mobile can kill Facebook?

VR's probably not going to be bigger or even equivalent to mobile, so they should've tried harder.

Be is gonna be more like 3d tvs.

Ar might be big, but vr is just silly

Re: Google’s new popup will further weaken Facebook’s advertisement business

#109

Facebook is just a flower in someone else's garden.

What is that supposed to mean?

The app stores are the gardens, and Facebook is ultimately at the whim of the gardener.

Also, see https://en.m.wikipedia.org/wiki/Closed_platform

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