Earlier quoted context omitted.
He's not saying parents will hate this, they just won't hear about it or understand it if they do.
Isn't that close enough to the same thing? There was also a period of a few years where facebook was college-only. Now everyone's mom is on it and some aren't fans of being FB friends with their parents, or friend's parents. They keep them on limited profiles, or even decline to friend them.
If it does become popular, everyone's mom will be on it, because she will have heard of it, and someone will take the time to explain it.