Earlier quoted context omitted.
As someone from Scandinavia I was surprised to to find out that there is even homogeneity in brand names. In Scandinavia if you from Denmark to Norway, you will likely stop shopping at Netto and instead shop at REMA 1000 , if you travel to Iceland, you might find your self shopping at Nettó again, but it is a whole different chain (more likely you will shop at Bónus ). In the USA you will probably shop at Safeway in…
Actually, the one example you've picked there (grocery stores/supermarkets) is quite a bad one. There are very few national supermarkets in the US. Ironically, Whole Foods Market (now owned by Amazon) is as close as any to this title. Safeway may once have been widespread, but in terms of stores bearing that brand (as opposed to be owned by the company), there are not many Safeways anymore. Instead, there are regiona…
Of course you can find McDonalds everywhere but you’ll find those in Europe, also.
I think the main thing that makes it feel superficially homogeneous is the shared language - which is now even more shared since the advent of Hollywood and national entertainment.