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iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

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Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#101
post #92

Earlier quoted context omitted.

Another thing that would follow Apple's requirements is just buying myweirdwebsite.com

The entire point of these generated subdomains is that you do not have to buy a domain name...

If you're at the point you're spending money on ads and need to track them, you can spend $10 on a domain name? Lots of these platforms also give away free domain names.

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#102
post #92

Earlier quoted context omitted.

Another thing that would follow Apple's requirements is just buying myweirdwebsite.com

The entire point of these generated subdomains is that you do not have to buy a domain name...

Which seems foolish if a company is serious about tracking revenue...

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#103

This followup issue seems to have a more clear writeup, especially for someone like me who is a bit out of the loop when it comes to the PSL: https://github.com/privacycg/private-click-measurement/issue...

This is fascinating to see Apple and Facebook engineers politely yet publicly arguing over potential technical implementations of Apple's privacy policies.

Benjamin Savage doesn’t look polite to me. Is it because I’m not a native speaker?

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#105

Earlier quoted context omitted.

No, Facebook. Facebook is telling companies to use the PSL. The PSL people are saying, “we give no guarantees about how long it will take us to add a domain to the PSL”. They could drag their feet so long as to make the PSL useless. To make sure it works, I could see Facebook wanting to get some of their people into position so that they can immediately approve PRs on the PSL. I can’t think of any reason Apple would…

Apple is literally the one recommending the PSL I have no idea what you're talking about

Apple linked PSL to PSM. Facebook told all their sites to abuse PSL with requests to get added.

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#106
post #12

Summary: Apple introduced PCM [1], and to keep people from using it for cross-site tracking it limits the bits available to a single site (as defined by the PSL). If shop-a.retail.example and shop-b.retail.example are completely separate, and don't want to compete for bits, Apple will still treat them as a single site unless retail.example is on the PSL. Being on the PSL is a big change (partitioned cookies, etc) but…

After limited reading on the subject only the quoted issue.

Maybe shops like Etsy or Shopify should make tracking a premium benefit that is possible when getting your own domain :) Feels like a upsell opportunity to me

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#107

Earlier quoted context omitted.

This is fascinating to see Apple and Facebook engineers politely yet publicly arguing over potential technical implementations of Apple's privacy policies.

Benjamin Savage doesn’t look polite to me. Is it because I’m not a native speaker?

You're right, it's not that polite. "If Apple can develop a scaled process to review the millions of apps submitted to the Apple store, surely it is also capable of reviewing the few dozen multi-tenant domains that exist on the internet" is very passive-aggressive.

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#108
post #82
post #61

Earlier quoted context omitted.

That thread between FB & Apple is fascinating. The potential solutions being discussed have significant implications: 1. Apple: "not support eTLDs in PCM and only support TLDs" - so no more ad attribution for multi-tenant domains. 2. Facebook: "some sort of vetting process to determine who is using subdomains in a way that is aligned with the intended purpose of the PSL" - so Apple takes over the PSL inclusion proces…

> That would cause tremendous harm to all the small businesses who operate on subdomains of TLDs like myshopify, and for what? This was the giveaway that it was an FB person. Parts of that comment is verbatim from FB propaganda ads[0]. Maybe that awkward video from ~last month[1] was targeted more at aligning FB employees internally around the message, not the general public. [0] https://www.bloomberg.com/news/articl…

> This was the giveaway that it was an FB person.

I mean, they also say "Facebook finds itself in the position of trying to help advertisers navigate Apple’s ATT changes - answering a wide variety of questions. We ..." I think everyone involved knows this is an issue from FB?

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#109

Earlier quoted context omitted.

No, Facebook. Facebook is telling companies to use the PSL. The PSL people are saying, “we give no guarantees about how long it will take us to add a domain to the PSL”. They could drag their feet so long as to make the PSL useless. To make sure it works, I could see Facebook wanting to get some of their people into position so that they can immediately approve PRs on the PSL. I can’t think of any reason Apple would…

Apple is literally the one recommending the PSL I have no idea what you're talking about

Did you not read the linked article from Facebook?

https://www.facebook.com/business/help/331612538028890?id=42...

Re: iOS 14 and Facebook Pixel causing increase in PSL inclusion requests

#110

Earlier quoted context omitted.

The entire point of these generated subdomains is that you do not have to buy a domain name...

If you're at the point you're spending money on ads and need to track them, you can spend $10 on a domain name? Lots of these platforms also give away free domain names.

It's not about whether or not it's foolish - the point is buying and setting up a subdomain, handing SEO, etc. is often more complex than some small business owners want to deal with.
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