Earlier quoted context omitted.
If you can afford it, I'd suggest switching to AdNauseam ( https://adnauseam.io ). They're using the same uBlock Origin engine, but ads are downloaded and clicked on in the background. This way you still generate revenue for site owners. But since this extension is banned from the Chrome Web Store, you'll have to install it manually there. On Firefox it's available from their add-on store.
This is based on a misunderstanding of how ads work and does harm. If this silently clicks ads in the background the click rate goes up but the goal action (buying, signing up) remains at 0 which smartprices the ads and tanks the value of the ads for the real clickthroughs. If you must block ads just use uBlock Origin so you are treated like your visit doesn't exist. A deeper question is it moral to consume content a…
Doing what I can to prevent all that doesn't present me with any moral quandary. Advertisers certainly don't follow any sort of moral imperative.
Advertising is not inherently bad but modern web advertising is ridiculous.