Earlier quoted context omitted.
" dying because of small business refusal to use technology" This is a little glib. There's nothing most of these small business can do.
They haven't tried anything. Every business being beaten by Amazon seems to have just decided to lie down and die. Even big businesses facing Amazon have done very little to compete.
This again, is glib.
To suggest that you somehow know all these vendors have 'not tried anything'.
How about lobbying government to subsidize their business like the US Government subsidizes delivery? Or the VAT tax breaks that Amazon gets? Or the fact that Amazon is dumping merchandise on the US by selling for negative margins, paid for by profits out of AWS?
A local bookstore has 6 staff. They have no power.