Is the government so inept that it can’t do it’s policing itself? Why are search companies being forced to police the internet for the police? If there was a business down the street doing illegal gambling, I would not say “hey let’s just stop buses from taking people there.” Hell no. Any decent police would go stop that business from operating, not go to the bus companies taking people there.
These tools aren't harder for end users to use than netflix or Hulu. VPN services tend to provide a gui app with a big ol button that says connect and a tray icon that turns from red to green.
They pretty much have to be content with trying to keep the bus from going there because its all they have. The smarter plan is still continuing to make Netflix and Steam awesome so people don't want to bother to pirate.