101–110 of 398 posts
I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.
This is the whole reason they do so much tracking and analysis, to suss out the idiots who'll just buy whatever is shoved in front of them.
Earlier quoted context omitted.
> I don't want to, ever, see online ads transform into TV ads. Targeting would be okay if it was done properly. What's so awful about TV ads? I'd be fine with seeing more "mainstream" ads if the tradeoff was no targeting/tracking.
>the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. Aunt Mae's cookie shop will never be able to compete with Pepsi for airtime
Earlier quoted context omitted.
> I don't want to, ever, see online ads transform into TV ads. Targeting would be okay if it was done properly. What's so awful about TV ads? I'd be fine with seeing more "mainstream" ads if the tradeoff was no targeting/tracking.
>the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. Aunt Mae's cookie shop will never be able to compete with Pepsi for airtime
It still can’t compete with CPM
Getting 100 or 1000 impressions vs millions of impression is not really competing for air time.
I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.
Where I clicked while the page is still loading. But by the time my click is registered, an ad has loaded in the target location.
I suppose you could say loading ads asynchronously improves the user experience, but my skeptical experience is they intentionally load in high activity localities.
Every time it feels like a bait and switch.
I get the impression that Reddit's ad network is just immature. We're finding that Reddit ads perform well and are cheap, suggesting that there isn't much competition for clicks. More mature ad networks such as Google's and Facebook's are better at reducing spam clicks. Google bought a company focused on this about 10 years ago, I'm sure Facebook put similar effort in. I'm sure this is something they'll work to impro…
The issue though is the complete lack of transparency with the major online ad networks. We're relying on the fox to guard the hen house. They get paid whether the click is valid or not. I don't think we should reasonably expect the Google's and Facebook's of the ad world to spend money preventing fraud when that generates less profit overall. Until we start regulating the industry, no ad company is going to spend mo…
Google made 113 BILLION dollars from advertising last year. The majority of companies spending that are sophisticated enough to tell if they're getting value from their 0.1 trillion dollars.
Ditto even reddit advertisers -- attribution to reddit is table stakes for buying ads. The buyers are getting value or they quit spending on reddit.
edit: In fact, if you understand ads, fraud on reddit is a problem for reddit because it causes advertisers to transfer ad spend off of reddit.
Earlier quoted context omitted.
> Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval. Partially agree. Publishers should definitely be able to blacklist advertisers. However, networks like Google get thousands of ads that run for only a handful of impressions. Asking publishers to manually approve every single ad that might run is onerous. I would like to see approval required…
> You want a system where either you pay five figures to reserve a time block, or you don't get to play. No reason timeslots can't be sold in the minutes, seconds, or even miliseconds on high traffic sites. Five figures assumes a long timeslot. You could even do "every 100th impression during the timeslot" or so on without doing anything that would offend the user you are replying to.
Just seems like a less transparent way of doing the same thing.
Does anyone here remember clicking on an add in the last week or month? How about just remembering an add or brand they saw online? I sure don't.
What I don't get here is - who is doing this? I'm not sure who has the motivation to falsify clicks on Reddit ads. For Google ads, somebody might want to falsify clicks on the ads displayed on their site because they get paid by the click, but who other than Reddit would want to do that here?
If I'm going to see ads, I'd prefer targeted ones personally. Show me something I might want - product discover is actually hard, if an ad can show me something that solves a need/want I have that's great for me and for the company.
I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.
Then I suspect you've been binned in a low-ROI segment by advertisers. This is the whole reason they do so much tracking and analysis, to suss out the idiots who'll just buy whatever is shoved in front of them.