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Apple to delay privacy change threatening Facebook, mobile ad market

mobile.reuters.com

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Re: Apple to delay privacy change threatening Facebook, mobile ad market

#101

Post by ashtonkem »

untog wrote: post #72
gowld wrote: post #64

Earlier quoted context omitted.

The only reason you are so desperate for this feature is that Apple refuses to let you install a firewall on the phone you supposedly own. Otherwise you could be running pihole today.

Not really. Pi Hole is great but it comes much later in the process and is an inexact process trying to filter out internet requests. The filter Apple has stops apps from being able to get the identifying data in the first place. It's a lot better.

PiHole only works insofar as tracking requests use a different domain. It’s great, but it’s not a panacea.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#102

Post by ogre_codes »

jmarinez wrote: post #31

One, if not the main, feature to upgrade to iOS 14 is now delayed to any of the 365 days of 2021. Clear message: "Save adtech and continue to screw your customers". Bravo Apple, Bravo!!

Less than 90 days ago this proposed feature hadn't been announced and now you are vilifying them for delaying it a few months?

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#103

Post by ogre_codes »

AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

It is a bit of a bummer, but people have lived without it for more than a decade, they will survive another few months. Or you could just help your friends disable it manually.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#104

Post by pwinnski »

gowld wrote: post #64
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

The only reason you are so desperate for this feature is that Apple refuses to let you install a firewall on the phone you supposedly own. Otherwise you could be running pihole today.

This would be different from a pi-hole, which counts entirely on separate domains.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#105

Post by ogre_codes »

dudus wrote: post #46
firloop wrote: post #2

Apple's blog post about their plans: "We are committed to ensuring users can choose whether or not they allow an app to track them. To give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year. More information, including an update to the App Store Review Guidelines, will follow this fall." https://developer.apple.com/news/?id=hx9s63c5

This reads as just another popup you'll need to click before you can use any app. Just like cookies.

Presumably you would only see it once after installing the app versus every time you visit a website with a cookie policy.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#106

Post by jeffasinger »

AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

I (sort of) work in the advertising industry. I'm really excited to see this change, but the major players in the industry just weren't ready for it, and it would have been very chaotic with lots of money on the line.

I think waiting until early 2021 is better than having anything that depends on ad revenue see a huge dropoff until the industry figures things out.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#107

Post by makecheck »

librish wrote: post #7

One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...

Yeah, this is crazy: Settings -> Privacy -> Location Services -> (ALL the way to the bottom of the list, past all apps) System Services -> Location-Based Apple Ads. Oh, and if you have text size increased by any amount, “Ads” doesn’t even appear and it’s just “Location-Based Apple...” (on or off).

The harder something is to find and disable, the shadier it seems.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#108

Post by pwinnski »

AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

It's Settings->Privacy->Advertising (at the bottom)->Limit Ad Tracking, and looking that up reminds me that it's been a while since I last reset my advertising identifier, another option on that same page.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#109

Post by ocdtrekkie »

dialtone wrote: post #90
ocdtrekkie wrote: post #57

Earlier quoted context omitted.

And that is both a user-respecting and effective way to advertise!

This would have been true for this change as well, clearly if Apple chose a different path means that it's not as clear cut as you imply here. And yeah contextual and stuff is nice but will simply not drive the same revenue for publishers.

This isn't true, targeted advertising only gets publishers about 4% more revenue, despite adtech's claims it's over 50%. And when adtech is banned, revenues will stabilize around remaining activity.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#110

Post by bathtub365 »

jeffasinger wrote: post #106
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

I (sort of) work in the advertising industry. I'm really excited to see this change, but the major players in the industry just weren't ready for it, and it would have been very chaotic with lots of money on the line. I think waiting until early 2021 is better than having anything that depends on ad revenue see a huge dropoff until the industry figures things out.

I find it very hard to have sympathy for anyone working in the advertising industry. The same goes anyone that's sold out their users, compromising their privacy by tracking them no matter where they go, and psychologically manipulating them.
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