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Preparing Our Partners for iOS 14

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Re: Preparing Our Partners for iOS 14

#102
In iOS 13, Apple and third-party ad tracking were both controlled by the same opt-out setting. In iOS 14, the settings have been split, with third party tracking disabled and and Apple’s tracking enabled by default. Blatant anticompetitive behavior to promote their own tracking services in the guise of protecting users. Genius move by Apple.

https://twitter.com/eric_seufert/status/1291730115253145600?...

Re: Preparing Our Partners for iOS 14

#103
post #63
post #3

> We believe that industry consultation is critical for changes to platform policies, as these updates have a far-reaching impact on the developer ecosystem. Why should platform makers consult the advertising industry? It's not like the advertising industry consulted anybody before they started collecting every bit of data they could.

I'm honestly interested about this, Facebook is a big company. Is there no case of FB screwing over its partners? Like locking or limiting an API that they had offered in the past, etc. One thing that comes to mind immediately is that Facebook Messenger used to be accessible through XMPP and then they blocked that.

Facebook's entire graph API significantly undermined what developers could do compared to the old API when it rolled out in 2011 or 2012. I was working for a social media advertising company at the time and it was certainly detrimental. They didn't consult with us, the industry using their API.

Re: Preparing Our Partners for iOS 14

#104
post #54
post #6

Earlier quoted context omitted.

The response to that is to just not allow them to update their app until they comply.

Not sure why you got downvoted for this. I expect that this will be Apple’s response 100%. They would come off so good putting up a fight for users.

Probably because Apple's total control of the platform is why this change could happen. Their ability to not allow a developer to distribute an app update that doesn't comply with the new privacy change stems from the same power that allows them to collect 30/15% of in-app purchases.

Re: Preparing Our Partners for iOS 14

#105

Earlier quoted context omitted.

I don't care. It's my phone, not the developers, not the advertisers, mine. If you want a device which is subsidized by and encourages advertising and tracking, you have Android or Amazon's devices.

> it's my phone not the developers, not the advertisers, mine. Are you willing to extend this argument to Apple as well? Do you also think that it is not Apple's phone, and that you should be able to do what you want with it, if you choose to? Because right now Apple does not really agree with your opinion that it is your phone, that you can do what you want with.

Irrelevant to the current discussion.

Re: Preparing Our Partners for iOS 14

#106
post #37

Earlier quoted context omitted.

Advertisers are willing to pay way more for targeted ads. If an app is relying on advertising revenue, the inability to target ads will directly cause the app to generate less revenue.

The solution here is to outlaw targeted advertising, so that marketing budgets can realign to appropriately pay for normal advertising again. As it is, the efficacy of targeted advertising is a myth. Google claimed in a blog post that their own internal study showed over a 50% benefit in targeted advertising for publishers... but an independent, academic study showed a difference of about 4%. https://techcrunch.com/2…

> outlaw targeted advertising

You're thinking too small. Targeted advertising deserves to die in a grease fire, but a proper solution is to universally make an individual's personal data their property and require companies to cough up compensation every time it is used in commercial form. Any attempt to sidestep the compensation must account as fraud.

Holding on to user data needs to be a painful liability. The cost of such micro-accounting alone should incentivise companies to keep hold of as little information as possible, so as not to incur excess processing costs. The aggregated cost of payment processing on top of that will provide a secondary cost vector and further discourage using such data. Combine with GDPR and CCPA like power to demand companies to divulge their full accounting details of your data, and all of a sudden the pain becomes real. Not to mention very expensive.

Re: Preparing Our Partners for iOS 14

#107
post #39

What changes are being made in iOS 14 that are so impactful to FB's business?

https://www.macrumors.com/guide/ios-14-privacy/ Facebook is getting scared of the prompt (shown by Apple) saying FB will track you, and whether you would like to opt-out. More importantly, they are putting the opt-opt right below the opt-in (yayyy!) Almost every app will have to ask this kinda prompt now. Not just FB. Good move by Apple

Yep. Great segment from Jobs that seems to hold true today: https://youtu.be/39iKLwlUqBo

Re: Preparing Our Partners for iOS 14

#108
post #63

Earlier quoted context omitted.

I'm honestly interested about this, Facebook is a big company. Is there no case of FB screwing over its partners? Like locking or limiting an API that they had offered in the past, etc. One thing that comes to mind immediately is that Facebook Messenger used to be accessible through XMPP and then they blocked that.

I mean, at one time you could build apps on Facebook that basically downloaded all of a user's data when they used it. The Obama campaign built an app that you could use to find your Facebook friends who hadn't been contacted by the campaign yet, so you could call them on the campaign's behalf. I heard of other political operations that built a "wish [famous person] happy birthday" app solely so they could grow their…

Wasn’t this closed in response to the Cambridge Analytica scandal?

Re: Preparing Our Partners for iOS 14

#109

In iOS 13, Apple and third-party ad tracking were both controlled by the same opt-out setting. In iOS 14, the settings have been split, with third party tracking disabled and and Apple’s tracking enabled by default. Blatant anticompetitive behavior to promote their own tracking services in the guise of protecting users. Genius move by Apple. https://twitter.com/eric_seufert/status/1291730115253145600?...

This is a pretty shitty move by Apple! Having said that, I can still disable Apple's tracking. I cannot easily do this with Google or Facebook. So while separating the first and third party preferences a shitty move, the changes to tracking protections in iOS 14 still do protect users.

Re: Preparing Our Partners for iOS 14

#110

Earlier quoted context omitted.

> it's my phone not the developers, not the advertisers, mine. Are you willing to extend this argument to Apple as well? Do you also think that it is not Apple's phone, and that you should be able to do what you want with it, if you choose to? Because right now Apple does not really agree with your opinion that it is your phone, that you can do what you want with.

Irrelevant to the current discussion.

It is absolutely relevant to your stated idea of "it's my phone".

Because it really is not "your phone", because of Apple's actions.

Either you think it is your phone or you don't.

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