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Are ad blockers doomed or have we already won? A history lesson

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Re: Are ad blockers doomed or have we already won? A history lesson

#101
post #21

Earlier quoted context omitted.

Plenty of sites already give Google something different from what they show everyone else, right?

No, that's actually a great way to make Google penalize your site. It's explicitly against their Webmaster Guidelines: https://support.google.com/webmasters/answer/66355

Tell that to linkedin, pinterest, and dozens of news sites.

Re: Are ad blockers doomed or have we already won? A history lesson

#102
post #62
post #51

Earlier quoted context omitted.

Many websites indeed pester us to download their mobile app but I have yet to find one that forces me to? Do they actually exist?

Reddit forces you to download the app now. You can scroll like 2-4 pages worth of content and then it'll pop up asking you to open in app. On every page you navigate to from within the website you'll first get a pop up asking to choose between browser and reddit app.

It's worth noting that Reddit has a vibrant community of excellent third party apps, none of which display Reddit ads.

Re: Are ad blockers doomed or have we already won? A history lesson

#103

Earlier quoted context omitted.

People will just stop visiting such webpages where it's impossible to separate the chaff from the wheat, simple as that.

people already don't do this for example: people who don't have adblockers (like everyone in my family except me)

> people already don't do this

Maybe not most, for now. But there certainly exist people who do this. I do, for one.

Re: Are ad blockers doomed or have we already won? A history lesson

#104
post #31

Earlier quoted context omitted.

Web Assembly will be the end of the HTML/HTTP based web: QUIC, direct JS based render in browser, no more view source. HTTP/HTML will become the next gopher, and this makes me incredibly sad

Don't forget DNS-over-HTTPS w/ certificate pinning to prevent DNS-based request filtering, too.

This is why we cannot allow Chrome to gain dominance over the web. We all know Google would love to do this.

Re: Are ad blockers doomed or have we already won? A history lesson

#105
post #98
post #87

Earlier quoted context omitted.

Forget the CPU usage, I only use the old UI because it's better/ I find it more usable. Or maybe I'm just getting old :D

I wont disagree there, it's not useable. I wonder what possessed them into believing any of this was a good idea.

The new UI increases the similarity between posts and ads, making you more likely to mistakingly click on an ad.

Re: Are ad blockers doomed or have we already won? A history lesson

#106

Earlier quoted context omitted.

How would the blocker know which parts of the memory to block?

The same way trainers, aimbots, and other hacks know which addresses are critical for exploiting game mechanics, by doing analysis of decompiled code and also searching running memory for known patterns and then patching them hot.

Don't websites compile on every page load, giving them the opportunity to obfuscate?

That's a bit different than a video game that was compiled only once.

Re: Are ad blockers doomed or have we already won? A history lesson

#107

Great article! It's funny to finally see ad blockers go "mainstream". My dystopian-future fear is that that Web Assembly will be the end of ad blocking (and the end of a web of connected web sites). Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. Then ad blocking (and other customization) will be limited to "the…

Those Web Assembly sites will still have memory accessible by the end user, ads will still be blocked. They would need to server side render pages like a streaming game client would.

What about a dystopian future where sites only work via SGX-like secure compute environments that remotely attest the execution environment to the server?

Re: Are ad blockers doomed or have we already won? A history lesson

#108

Great article! It's funny to finally see ad blockers go "mainstream". My dystopian-future fear is that that Web Assembly will be the end of ad blocking (and the end of a web of connected web sites). Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. Then ad blocking (and other customization) will be limited to "the…

I'd like to see (and might even work on), and overlay filter to plug that analog hole. This would probably be entirely outside of the web browser (perhaps as a custom VNC client) and would simply grey out ads and other obnoxious content. It wouldn't stop any downloading, but it might be smart enough to X out of those stupid pop-up ads automatically.

Easier said than done, of course.

For the record, I've no problem with "fair" advertising, the kind that used to appear in newspapers and magazines in the 1970s, for example. (Well, aside from its use as a virus vector.) But modern day web ads are simply abusive in too many cases.

Re: Are ad blockers doomed or have we already won? A history lesson

#109
I feel that we've done ourselves a disservice by referring to them as ad blockers rather than content blockers or, better yet, virus blockers. With malicious ads being the primary vector for compromising a person's computer, calling these tools virus blockers would not only be more accurate, but it would make it harder for sites to counter their use from a public relations point of view.

Could you imagine visiting a web site only to have it tell you to disable your virus blocker to view the web page? Yet, web sites make the same requests of your "ad blocker" even though the end result is the same. They want you to disable your security protections and risk infection to view a web page.[1]

Sadly, I believe we've already lost this battle and are worse off for it.

1. https://www.networkworld.com/article/3021113/forbes-malware-...

Re: Are ad blockers doomed or have we already won? A history lesson

#110
I feel like the article is missing an important milestone about release of Brave browser for Android circa 2017/2018 (it's only briefly mentioned at the end).

It changed the landscape on Android in my opinion: it was the first browser that was as good as Chrome (fast, same look & feel -- being a fork of Chromium -- plus regularly updated and having strong, credible technical team behind it) but also having ad blocking built-in and other additional privacy measures. Soon Opera added ad blocking as well, and other browsers (except Chrome) followed.

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