I own with my father a 30 unit building. With that, let me just address the tagline: "Connect with tenants effortlessly, automate rent with online rent collection, organize work orders, and much more!" - Connect with tenants effortlessly - Not a good thing, Usually leads to excess work orders, more "asks" and petty squabbles about this and that. - Automate rent with online rent collection - Not sure how this is going…
I think the last thing we would want is to make it easier for the tenant to complain about things.
This is the same kind of disdain-for-customers attitude that leads web developers to build paid services that are really hard to cancel.
The marketing and branding in real estate are also a joke, but it's the customer service thing that really gets me. There's a huge opportunity here for someone to do it right.
Disclosure: I'm an active real estate investor with three small properties.