I remember the outrage when people discovered that Google's AI wasn't properly trained on black faces. It makes sense that they try hard to avoid that happening again by paying black people to let Google scan their faces. It is not unethical to try to diversify your training data. https://www.telegraph.co.uk/technology/google/11710136/Googl... Anyway, this part sounds directly illegal, seems like it was just Randstad…
I feel like they were needlessly dishonest and misleading and that being truthful would have gotten more people on board. Saying something along the lines of "hey, we noticed our facial recognition algorithms don't work so well for African Americans. Could you help us fix that by letting us take a picture of your face? We'll give you a $5 gift card for your troubles."
The "and/or" in "it sounds like Google and/or its contractor may have been taking some extreme and unsavory shortcuts to cash in." is clearly use of weasel words, the journalist was unable to substantiate the allegation that Google was aware of this unethical practice. Sloppy reporting demonstrating a lack of journalistic integrity.