I've said this here before (though some seem to have disliked it). The Netflix UX and video quality are leagues ahead of Amazon Prime Video. Hotstar is a big laggard and far, far behind in every single aspect except for the amount of Indian content it has. India is a highly price sensitive country, with absolutely no customer loyalty in most industry sectors. Nothing can beat free (which is where Hotstar is stuck, co…
this is more of exactly what happens where price plays absolutely everything. Take Jio mobile service, introduced cheap pricing , got every indian to start using them and got everyone high speed internet.
Where are you quoting these figures from? The minimum wage is considerably higher than Rs. 100 per day in most parts of India. https://en.wikipedia.org/wiki/Minimum_Wages_Act_1948 Rs. 200 is not a big amount. Of course, the real comparison will be with respect to the cable TV rate, and the Netflix rate might not be low enough to be a better option.
>Rs. 200 is not a big amount. sorry thats really ignorant. It is not a big amount for the privileged people.
I think this is very correct. I asked some friends who are Indian and currently in India, and they replied with:
“On this I would say that it will be expensive for the maximum population of India as the Percentage of working class people earning good is not on the positive side. Many people still fall under BPL and I as an Indian citizen can absolutely tell you about this thing that we people totally browse it of the web and find things for free even the Netflix originals.
This is something not good or praiseworthy but yes most people do that.”
Jio already has JioTV (with 600+ channels) which is free with Jio recharge. I don't think Jio would be comfortable bringing on what would essentially be a competitor for its services and give it a cut when it already has a free offering.
Airtel also has Airtel TV but offers one year of free Amazon Prime membership. There might some overlap between TV channels and content that Amazon/Netflix provide but both can co-exist and infact might be a competitive offering.
Makes sense! But I think Airtel is offering free Amazon Prime Membership to gain more market share. Does Jio need to do that since it has dominant market share already?
>Rs. 200 is not a big amount. sorry thats really ignorant. It is not a big amount for the privileged people.
I think this is very correct. I asked some friends who are Indian and currently in India, and they replied with: “On this I would say that it will be expensive for the maximum population of India as the Percentage of working class people earning good is not on the positive side. Many people still fall under BPL and I as an Indian citizen can absolutely tell you about this thing that we people totally browse it of the…
Of course it's expensive for the majority of the population, but that's not the target market here. India has a population in excess of 1b, even 1% of that market would be a good acquisition for Netflix.
Is this considered affordable in India? What is a considered 'good' salary in India?
For the vast majority of Indians - probably not.
For the Indians living in tier 1 - 2 cities, in their 20s - 30s, with access to high speed internet (4G, 1GB per day caps), definitely. For comparison the most popular of these mobile data plans (which also offer unlimited calls) come in at around 300-400rs per month. And there are enough Indians in this bracket for Netflix to carve out a good chunk of the market.
"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see. Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an…
>> I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an American company! Whats the difference between thinking like an Indian company vs an American company? You got me curious. >> Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I take it they are funding it with ads? Do you think th…
The difference is usually in the kind of customer you wish to attract - in India companies tend to focus on lower cost to acquire customers, and this works just because of the sheer size of the country. You have cities with populations in the millions, which have a sizeable population with access to high quality internet services. In the US, the focus would be on higher margins per customer, both because the total number of available customers aren't as high as in India, and an individual customer can afford a lot more than in India.
"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see. Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an…
>> I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an American company! Whats the difference between thinking like an Indian company vs an American company? You got me curious. >> Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I take it they are funding it with ads? Do you think th…
American companies don't always go for the lowest common denominator and the public quickly associate them with luxury. Apple is a luxury brand here and they refuse to price their products that are reachable to the masses.
They sell inferior products compared to the other products in the market currently. For ex apple thinks people will buy 2 year old iPhones at higher cost than one plus 7.
Netflix is doing the same with this 480p vids for 199rs.
Yes hotstar shows ads but they aren't a startup. They are the online branch of the massive star group
Maybe because Raspberry pi is not a mass market hardware. Also how many in that small population are using it to watch streaming videos? Raspberry pi is for hardware enthusiasts and not for end consumers. Pi 3b costs 3000Rs. A Nokia 1 phone(android) costs 4000Rs. What are people gonna buy in these two?
Well, people can also have old laptop or desktop pc which is same as having a raspberry pi.
Yeah but hotstar targets mobile phones and latest web browsers. If you can run any latest browser in your Pi then you should be fine
This should help them somehow. Everyone knows about Netflix but only a few have a monthly paid subscription. Rs 650 is kind of expensive for one service with limited content. I travel in the metro quite regularly, I see 30-50% of passengers consuming some sort of video content on their phones. There is demand for sure. Only time can tell if this new plan really helps Netflix getting more paid subscribers.
But how many in those 30 to 50% are consuming paid video content? That would be an interesting metric
Very less. Piracy is still rampant. I find it quite common people viewing cam rips on their mobile. Theatres are expensive in metros.
I do feel this is a good move by Netflix. Local content is a problem though. Let's see how this pans out.
I've said this here before (though some seem to have disliked it). The Netflix UX and video quality are leagues ahead of Amazon Prime Video. Hotstar is a big laggard and far, far behind in every single aspect except for the amount of Indian content it has. India is a highly price sensitive country, with absolutely no customer loyalty in most industry sectors. Nothing can beat free (which is where Hotstar is stuck, co…
Yeah, I do feel the same. We are a country wherein 90's we used to steal cable tv subscription by hijacking antennas. I have done it myself.
I see so many people (while travelling in metro) viewing horrible cam rips of latest movies. Majority still don't care about quality. Free always beats quality here.