Lots of negativity/skepticism here which is reasonable I would say given tech companies' abuse of our trust. I for one, am happy that Apple can afford to offer privacy as one of its strong suites. Whether they can do it because of their business model or not is moot IMO. Everyone is here to make money, I would rather have someone who doesn't have to sell every aspect of my life to do it.
You know when I'll believe it? When the un-screw up their app store which vastly incentivizes the development of free-to-use ad-driven apps that prey on user tracking data over premium alternatives. Ad-based revenue has a higher value proposition to developers because it dodges the inane anachronistic 30% tax. "Privacy" first is an utter illusion when the majority of apps approved in this closed ecosystem that ostens…
Sorry HN-users, there are another 5 billion people that cant afford your > $ 200 products. Mind you even in ebay/second hand in the poor markets iPhones are expensive.
Edit: Why down votes? Please remember there are other too in the world that deserve technology + privacy.