I think the privacy crowd drawn to Brave couldn't care less what the (current) digital advertising industry wants. Anyone who's been involved in the current ad-tech industry knows it's a total tire fire of fraud, technical incompetence and deep hostility to end-users. Brave's model is very interesting and also a threat to the current ad-tech cesspool, so there should be no surprise to see attempts to misinform people…
If you want advertisers, you need to care about what the industry wants. Obviously that's for Brave to deal with, not the users, but showing ads for money is an ad network. Microtransactions have been tried many times. I spent half a million testing it. Didn't work because of user behavior. And unless users are buying with their own money, it's just converting the BAT they earn from ads into BAT they pay the publishe…
The microtransaction opportunities that are opened up by having such a low-friction economic layer native to the browser is what's particularly interesting about Brave.
Even the criticisms of Brave's microtransaction potential are encouraging, because they're usually unserious, rely on hand-waving references to previous weak and incomparable attempts and appear to emanate from accounts that have an agenda beyond good-faith technical / behavioural evaluation.
I understand the need to incorporate an optional ad network within it, and already see that it's a far superior model compared to the current ad-tech ecosystem that it can and should replace.
It remains to be seen whether it can get commercial traction but considering how quickly and deeply the mood has shifted against Google / Facebook / the current ad-tech ecosystem you'd have to say there has been no better time to trial a new approach to funding content on the web.