The strength of AWS does not come from any individual offering, but from the way the many services effortlessly tie together. Job queues, email/sms services, databases, all available under the same api. Sure I could install my own open source versions of these but I'd rather spend time writing code than worrying about security patches and updates. For me the biggest game changer was realizing the true power of lambda…
Uh...have you ever actually used AWS? There's friction all over. It's certainly not a seamless experience going from API to API.